13 Reasons Why Direct Mail Isn’t Dead

Technology is everywhere. Between email and phone calls to video chats and social media, there’s no denying technology plays a major role in our daily lives. So, why are so many dealerships skipping digital marketing in favor of traditional forms, such as direct marketing?

To answer that question, the marketing experts at Aspen Automotive have compiled a list of the 13 reasons why direct mail isn’t dead for car dealers. Keep reading to find out!

1). It Offers a High ROI

The purpose behind a marketing campaign is likely to increase profits. Direct mail is a great way to achieve this goal, thanks to its high return on investment (ROI). It’s estimated that direct mail offers a 29 percent ROI.¹

Check out our blog post:What Is a Good ROI with Direct Mail

2). It’s for Everyone

When starting a campaign, you don’t want to leave out large groups of people, which may occur if you use digital marketing. Not everyone has social media or email. Direct mail is for people of all ages, since everyone checks the mail, no matter how old or young that person is.

3). It’s Less Competitive

Per year, individuals can expect to see about 454 pieces of marketing mail.¹ With digital marketing, individuals see anywhere from 6,000 to 10,000 ads in a single day.² The numbers speak for themselves: direct mail is the way to go for less competition.

4). It’s Easy to Target

Targeting your mail usually requires using demographics to sort your client list into smaller, more specific groups. Direct mail makes targeting mail easy, especially when utilizing services offered by the United States Postal Service (USPS) and Aspen Automotive.

5). It’s Easily Personalized

Something that commercials and social media ads can’t offer is personalization, which is a big factor in marketing. With direct mail, you can add the recipient’s name to the top of the letter, sign your name at the bottom, or even handwrite the envelope.

6). It Elicits Emotion

Receiving a letter in the mail elicits nostalgic feelings. It reminds people of simpler days. Playing off this positive emotion may make someone more inclined to visit your dealership.

7). It’s Interactive

When someone receives mail, they physically interact with it. They hold it, open it, and flip it over. Physically touching and interacting with the ad is exclusive to direct mail marketing.

8). It Gets Attention

Since it must be interacted with and takes up space in the home, direct mail gets attention. With digital marketing, it’s much easier to scroll past an ad or flip the channel when a commercial comes on.

9). It’s Highly Creative

Your creativity isn’t confined with direct mail. You have the option to create nearly anything. Experiment with the size, colors, and textures of the mailer. You can also play around with three-dimensional mailers to help it stand out even more.

10). It Uses All the Senses

Incorporating as many senses as possible into your mailer is another exclusive ability of direct mail. With digital marketing, sight and sound are the only senses that can be used. If done properly, you can incorporate all five senses into your direct mail campaign.

11). It Builds Brand Trust

By putting time into creating a mailer and sending it, recipients may find your dealership more trustworthy than other dealerships who only market online. That’s because it shows you’re willing to put the extra time in to build personalized relationships with the recipient.

12). It’s Trackable

Tracking your mail is essential. This helps you see areas of improvement and areas of strength, so each new campaign can be better than before. By adding coupon codes, call numbers, or personalized URLs (PURLs), you can see how many people followed through with your call to action (CTA).

13). It Complements Digital Marketing

Incorporating digital elements into your campaign can help boost the results of your campaign even more. Thanks to its flexibility, direct mail complements digital marketing, meaning they likely work better together than individually.

Get Started with Direct Mail Today

Are you ready for your marketing materials to stand out from the crowd? Do you want to test the creative limits of marketing? Then it’s time to start a direct mail marketing campaign for your dealership.

With the help of our marketing experts at Aspen Automotive, you don’t have to start this alone. We’re here to help with everything from data solutions to production and everything in between. To get started, simply give us a call or send us an email today!