At Aspen Automotive, we understand how important it is for your dealership to effectively reach your targeted audience with a direct mail strategy that’s backed by reliable data.
That’s why we’ve designed an exclusive data service that provides your team with even more information about your ideal buyers that’ll drive more traffic through the doors of your showroom.
Thanks to the details offered by Aspen SureDrive Data, you’ll be equipped with the necessary insights to engage with the right customers at the right time. Ready to learn more about this data-driven direct mail technology? Let’s check it out!
WHY IS RELIABLE DIRECT MAIL DATA IMPORTANT?
Above all else, a lead-generating direct mail marketing campaign begins with the right data. When you ensure that your team of marketing professionals has access to accurate information regarding your customers, you have a better chance of making the most of your direct mail investment.
Instead of creating a generic marketing strategy that doesn’t capture the attention of your targeted audience, your dealership will be armed with an advertising method that contains information that relates to your consumers’ needs.
After you’ve gathered the information presented by high-tech tools, like Aspen SureDrive Data, effectively segmenting your targeted customers becomes that much easier. Ultimately, this allows your automotive business to design customized advertisements and calls-to-action that directly pertain to the lifestyles of your clients.
With the added personalization procured by correct data, you’ll help your customers feel more engaged with your dealership, thereby resulting in increased sales and more business for your company.
On top of that, direct mail data keeps you updated on the response rates for your marketing strategy through personal URLs (PURLs), coupon codes, and more.
By including one of these techniques into the direct mailer that you send to your audience, you’ll know how your campaign performed and how you can improve on your next advertising approach.
MORE AUTOMOTIVE DATA SOLUTIONS
Aspen SureDrive is far from the only database available to you as you learn about your prospects. We offer a variety of unique data solutions, and these solutions provide insight into the backgrounds and car-buying habits of your most valuable leads.
1) Real Time Credit Score Data
What if you could target your customers based on their credit scores? Well, now you won’t have to speculate. You can see for yourself with Real Time Credit Score Data.
This database pulls information from the three major credit bureaus—Equifax, Experian, and TransUnion—to help you understand the credit background of your prospects.
We are able to offer such actionable, specific data as a member of the number-one-ranked global marketing and consumer database innovator, Epsilon. Epsilon has been in the industry for more than 50 years, and they’ve streamlined their data process, so you can more accurately craft a successful marketing strategy.
Why would you want to target by credit score? Well, credit score could be an indicator of willingness to buy in your market or in a specific campaign. For instance, a shopper with a high credit score could be an excellent prospect for a new luxury car.
Meanwhile, shoppers with low or no credit scores could be targeted with programs for assistance with purchasing a vehicle. Credit is just one more demographic factor you’ll want to consider as you create a marketing plan.
2) Lease/loan enders
Our Lease/Loan Enders database may be one of the most important tools in your marketing belt. Marketing is all about timing, and this data will help you get the timing right.
Arm your dealership with a list of leads in your service area who have an auto loan or lease that’s about to expire. You’ll have access to more granular information, too, including:
- Percentage of loan remaining
- Payment months remaining
- Unrenewed paid auto loans
With the most accurate lease and loan information, you can target the prospects most likely to be in the market for a new car in the near future.
Our data also offers you the chance to personalize your marketing more, and that boosts the likelihood of bringing in more revenue. For instance, given that you know the current vehicle a prospect drives, you can use that information to entice them with a newer version of that same model.
LEARN MORE ABOUT ASPEN SUREDRIVE DATA TODAY!
No matter if you’re a new business or a well-established dealership in your area, it pays to invest in data that can tell you more about your customers.
With the help of exclusive technologies like Aspen SureDrive Data, you’ll craft a measurable, results-driven marketing strategy that improves your company’s bottom line.
To learn more about all the ways in which the data professionals at Aspen Automotive can assist you in targeting your next campaign, feel free to give us a call or send us an email today!