Best Ways to Market Your Automotive Business

Market your automotive business

A good marketing strategy is the best way to grow your business. That’s true for repair shops, dealerships, and every other automotive business. You can offer the best service, the most impressive vehicles, and have the friendliest staff, but you need to get the word out about your business in order to be successful.

Marketing your business is essential to driving traffic, increasing your sales, and building a loyal customer following. To help you do all of that and more, Aspen Automotive put together this explanation of some of the best ways to market your automotive business.

Design a Direct Mail Marketing Campaign

At Aspen Automotive, we know how effective the right direct mail marketing campaign can be. From sending out postcards to signing people up for mailing lists and wishing loyal customers happy holidays, we can craft a campaign that’ll keep customers coming back and recommending you to others.

One of the best ways to manage a marketing campaign is with customer relationship management (CRM). This keeps track of everyone who has done business with you, contacted you, could be a potential customer, and more. Having a list of leads and long-time customers allows you to take your marketing game to the next level. Some of the advantages of CRM include:

  • Being able to personalize mail and email to the recipient
  • Including personal URLs (PURLs) or QR codes
  • Keeping in touch and reminding them to refer you to others
  • Building a good reputation by sending out thank-you notes, holiday cards, birthday discounts, etc.

A good campaign includes all of these elements, as well as strategic mailings like postcards, self-mailers, and letters. Aspen Automotive specializes in crafting, creating, and managing all the foundations of a direct marketing campaign.

Make Everything Mobile-Friendly

How to market your automotive business

When it comes to operating a successful dealership, you want to make sure your customers can quickly and conveniently find out everything there is to know about your business. That includes everything from sales and services to basic information like how to reach you and where you dealership is located. One of the best ways to get that information into your customers’ and potential customers’ hands is with mobile marketing.

Mobile marketing is a useful tool for targeting both leads and existing customers. After all, think about just how much you use your phone in everyday life. From killing time on the train to scrolling social media when you’re watching TV, you’re never far from your phone. When it comes to mobile marketing, some of the tools you can use to your advantage include:

  • Email marketing
  • SMS and MMS text messages
  • Banner ads
  • Social media campaigns
  • A user- and mobile-friendly website

There are lots of benefits to mobile marketing, including a high response rate. All a recipient has to do is glance down and open an alert, and you’ll be engaging with them in no time. Plus, it’s easy to keep track of your results on a mobile campaign, too.

Personalize the Experience With Personalized URLs and Microsites

Direct mail is designed to stand out. One of the ways you can do that is by personalizing your direct mail campaign to the consumer. When you receive a letter, postcard, or email, you’re more likely to read it if it’s addressed to you. Personalizing information is an easy way to get your message across and connect with people.

When it comes to direct marketing, you can make the entire experience feel more personal with tools like microsites and PURLs.

What Is a Microsite?

A microsite is a small webpage or a group of webpages that’s dedicated to a specific product, business feature, or sale. Microsites are ideal for increasing brand awareness. They’re also search-engine friendly and cost-effective.

What Is a PURL?

Another excellent option is PURLs. They’re customized URLs that take your customer to a landing page that’s unique to them based on their previous activity. Utilizing PURLs is shown to result in an increased response rate and lower overall costs.

Invest in Email Marketing

Direct mail like postcards and self-mailers end up in your mailbox, but you should also make an effort to get your name in people’s inboxes, too. Email marketing is a smart way to direct leads and customers to your site, then get them interested in what you have to offer. Some of the ways you can make sure your campaign is effective include:

  • Personalizing the subject line and copy
  • Sending emails at strategic times and days
  • Including fun and creative copy and graphics
  • Featuring a solid call to action (CTA) and appealing offers

Create Targeted Ads

Market your automotive business

Another great way to personalize content is with targeted ads. They’re designed to be just as attention-grabbing as emails, albeit in a different way. For example, two of the most well-known types of targeted ads are banner ads and video pre-roll.

Banner ads are strategically located on a webpage, while video pre-roll automatically runs before a video on sites like YouTube, Twitter, and Facebook. Typically, video pre-rolls are about 30 seconds long, but often give the viewer a chance to skip them after about five seconds. While they’re very different, both banner ads and video pre-roll allow your campaign to:

  • Instantly stand out
  • Increase brand awareness
  • Offer an easy opportunity to learn more

Whether an image gets the viewers’ attention or they want to keep watching, these two types of targeted ads are a great opportunity to link to your website, an offer, or a microsite.

Offer Extra Incentives

Everyone loves exclusive offers. They’re a great way to get people excited and to drive traffic. These kind of offers can include referrals, holiday sales, limited-time specials, and more. Sending them out to long-time customers and prospective customers is a simple yet effective method for getting people interested in what you have to offer. Some ways to get these incentives out there include:

  • Create a microsite for seasonal sales and specials
  • Provide customers with business cards that include referral offers
  • Send exclusive incentives to customers whose email and address you have on file

Learn More About Marketing Your Automotive Business

If you’re ready to get started or want to learn more about the best ways to market your automotive business, reach out to us at Aspen Automotive. As an industry leader in automotive direct marketing, we work with dealers on a daily basis to help them market their automotive business.

Not only do we help businesses like yours create and design a direct mail marketing campaign, but we’re also experts and trailblazers in automotive marketing technology solutions like microsites, email marketing, PURLs, and more.

We’re always excited to help you grow your business. Contact us today to see how we can help with marketing your dealership.