Direct mail may be as traditional as marketing gets, but that doesn’t mean it can’t include some cutting-edge technology. QR codes have helped direct mail marketing evolve by offering an easy way for leads and customers to connect with your business. So, what are QR codes for automotive mailers? Aspen Automotive takes a closer look at these marketing tools and how you can use them to your advantage.
Browse Our Other Technology Marketing Solutions
WHAT ARE QR CODES?
If you’ve been to a bar or a restaurant in the last few years, you’ve probably scanned a QR code on your smartphone. These state-of-the-art squares are basically barcodes that you can scan with your mobile device’s camera.
Just open your camera, hold it up to the QR code, and wait. Instead of taking a picture, wait for your camera to pick up the image and identify the code. Once it does that, you should see a URL pop up next to the image on your screen. Tap the URL, and your smartphone will take you to the landing page or microsite associated with the QR code.
USING QR CODES IN YOUR MAILERS
While you’ve probably seen QR codes on menus, it’s smart to start including them in your direct mail marketing materials. Whether you’re sending a postcard, letter, or dimensional mailer, adding them is just as easy as printing great content or a great design.
They’re simple, and they’re a perfect way for people to learn more about your business and what you’re offering. Plus, you can have fun with them, too. Put one front and center on a postcard, or send a mailer that unfolds to show a code that links to a great offer. The choice is yours! Either way, putting QR codes in your automotive mailers offers all sorts of benefits.
BENEFITS OF INCLUDING QR CODES
So, what are the advantages of using QR codes in your automotive mailers? Well, there are several. From making it easy for people to learn more and helping them interact with you, some of the perks of adding QR codes to your campaign include:
- Takes people where you want them to go
- Makes shopping more user-friendly
- Allows customers to instantly redeem offers
- Offers an easy way to learn more
In today’s fast-paced world, you can’t waste people’s time. Between short attention spans and endless information at our fingertips, you need to get people to your website quickly. QR codes, or Quick Response codes, are designed to do just that.
Within seconds, they’ll bring leads and existing customers to whatever offer, webpage, or microsite you want them to see. Rather than reminding people to contact you or making them search for specific information, QR codes take them right to it. That makes them both an efficient and user-friendly marketing tool.
QR CODE CAPABILITIES
Another nice thing about QR codes is that they can be used to connect your customers to a number of different tools and resources. They’re essentially inviting recipients into your dealership via a quick, convenient digital experience. Some of the ways you can do that is by linking QR codes to things such as:
- Exclusive offers
- Your automotive inventory
- Service or test drive scheduling portal
- A virtual test drive or augmented reality
ADD QR CODES TO YOUR NEXT CAMPAIGN
With so many opportunities for engagement, QR codes should be a part of your marketing campaigns and strategies going forward. Aspen Automotive has both the experience and the tools to help you utilize them in your mailers and grow your business. Contact us to learn more about QR codes for automotive mailers and to get started.
