Direct mail may be as traditional as marketing gets, but that doesn’t mean it can’t include some cutting-edge technology. QR codes have helped direct mail marketing evolve by offering an easy way for leads and customers to connect with your business. So, what are QR codes for automotive mailers? Aspen Automotive takes a closer look at these marketing tools and how you can use them to your advantage.
WHAT ARE QR CODES?
If you’ve been to a bar or a restaurant in the last few years, you’ve probably scanned a QR code on your smartphone. These state-of-the-art squares are basically barcodes that you can scan with your mobile device’s camera.
Just open your camera, hold it up to the QR code, and wait. Instead of taking a picture, wait for your camera to pick up the image and identify the code. Once it does that, you should see a URL pop up next to the image on your screen. Tap the URL, and your smartphone will take you to the landing page or microsite associated with the QR code.
QR CODE CAPABILITIES
Another nice thing about QR codes is that they can be used to connect your customers to a number of different tools and resources. They’re essentially inviting recipients into your dealership via a quick, convenient digital experience. Some of the ways you can do that is by linking QR codes to things such as:
- Exclusive offers
- Your automotive inventory
- Service or test drive scheduling portal
- A virtual test drive or augmented reality
ADD QR CODES TO YOUR NEXT CAMPAIGN
With so many opportunities for engagement, QR codes should be a part of your marketing campaigns and strategies going forward. Aspen Automotive has both the experience and the tools to help you utilize them in your mailers and grow your business. Contact us to learn more about QR codes for automotive mailers and to get started.