Epsilon Partnership

using computer to read direct mail dataAspen Automotive has been at the forefront of direct mail marketing for years. Even as the world becomes more and more digital, we’ve been championing direct mail as an effective form of marketing.

While our creative mailers and targeted mailing lists continue to yield results for automotive businesses, having the right data is essential to your current and future campaigns. That’s why we’re proud to partner with Epsilon to help you take your marketing strategy to the next level!

Epsilon: The Leader in Outcome-Based Marketing

With over 50 years of experience, Epsilon is the expert in integrating a data-driven approach with your marketing strategy. You’ll be able to efficiently customize content and campaigns to your unique audience—creating a truly personal experience for every user.

It’s that track record of success and 1:1 customer experiences that have helped Epsilon grow to become a top transactional and behavioral agency.

Personalize Your Campaign With Aspen Automotive & Epsilon

Personalizing automotive direct mail with dataThe best marketing campaigns are fluid. They’re not one-size-fits-all. They appeal to individual consumers to create a personalized experience that translates into converting leads, building a loyal customer base, and long-term success.

That’s exactly what you’ll get with Aspen Automotive and Epsilon on your side!

Even before a lead receives a postcard from your business, they’re on our radar. Once they’ve responded, we’ll help you stay fresh in their mind until they’re ready to buy a car. However, that’s only the beginning.

Our data allows you to strategically follow up, so you can be their go-to business for everything from oil changes to buying their next car a few years from now. All the while, Aspen Automotive and Epsilon will provide you with support and solutions that’ll influence your future campaigns, too.

Putting Data to Use in Your Automotive Marketing Campaign

Using data to optimize automotive direct mail

To provide you with a solid return on investment (ROI) on your direct mail marketing campaign, Aspen Automotive and Epsilon approach campaigns and your customers with three main goals in mind:


Use data mining and purchase history to identify potential customers, then tailor social media, video, and banner ads that will draw them in.


Keep customers engaged with service reminders and follow-up messages based on analytics and vehicle metrics.


Provide transparency and loop dealerships in on strategies that are built around response rates, sales, and more!

Convert More Leads With Aspen Automotive & Epsilon

From targeted mailing lists to well-crafted content to dependable data solutions, Aspen Automotive and Epsilon is the one-two punch that’ll lead to success for your dealership. Contact us to get started or to learn more about our dynamic partnership.