Technology We Use to Create Data-Targets Direct Mail Lists
There are several automotive-based data technologies we use to craft data-targeted mail lists. Some of them are:
Aspen SureDrive Data
Aspen SureDrive Data pulls data from several sources that let us know about your customers’ vehicles. We get information like make, model, year, and even whether the car is purchased or leased. Our team can focus on consumers seriously interested in shopping and purposing or leasing a vehicle using this data.
Real-Time Credit Score Data
If you’re looking to target consumers within a specific credit score range, Real-Time Credit Score Data can help you do that. This system pulls information from the three big credit bureaus: Equifax, Experian, and TransUnion. You can tailor your advertising to those specific customers.
Want to reach buyers interested in trading in their current car? Our Lease/Loan Enders Database can let you know how much of a consumer’s auto loan is left, loans that haven’t been renewed, and even how many payment months remain on a lease.
This allows you to focus your direct mail on those whose leasing is ending or vehicle loans that are almost paid off.
Benefits of Data-Targets Direct Mail
Data-targeted direct has several benefits, like:
- Improved ROI
- Better Personalization
- Customer Engagement
When you target consumers who have a high chance of engaging with your advertisement and dealership, you will get more for your investment. Your dealership will see more consumers ready to purchase or lease a vehicle.
Using data-targeting, you can personalize your advertisements. Personalization helps increase response rates from customers. You can even customize your direct mail to be relevant to a specific demographic.
Overall, using data to target specific segments of your consumers leads to better consumer engagement. With a direct mail piece that markets to your consumer’s experience, they feel seen and can lead to better retention.