Direct mail marketing is a great way to keep your dealership in your customer’s minds and generate new leads. On average, 41% of Americans look forward to checking their mail each day.1 That gives you a unique opportunity to grab their attention and convert leads into consumers.
Aspen Automotive offers quite a few direct mail marketing strategies for car dealerships. We’ve covered some of those strategies on this page. Our team is only a phone call away if you want to learn more about any direct mail automotive strategies we cover.
Use Data To Improve Your Mailing Lists
Nowadays, thanks to technology and the internet, we have access to more information about our customers than ever. In this tech-focused world, a tech-focused approach to direct marketing can help you reach customers and leads more likely to visit your dealership.
Our specialty is automotive-focused data. We get this data through our one-of-a-kind databases, like:
- Aspen SureDrive Data
- Real Time Credit Score Data
- Lease/Loan Enders
- Dealer Data Download
These databases include information like a customer’s vehicle type, if they are close to the end of their lease or payment plans, and more. You can use this information to target specific marketing campaigns toward specific customers.
For example: If you are interested in selling more SUVs, it will help you target drivers shopping for SUVs or whose leases on an SUV are almost finished.
Personalize Your Direct Mail
The databases mentioned above allow you to further personalize your direct mail campaigns.
Interactive shopping tools as part of your direct mail are one way to do that. QR Codes can lead customers to a personalized page that includes the information most relevant to their needs.
A Personalized URL (PURL) is another way to do this. A PURL might include your potential lead’s name and direct them to a dealership page about financing or vehicle pages that apply to their specific situation.
Create Direct Mail That Stands Out
The average American household gets over 450 pieces of marketing mail per year.1 This is in addition to other mail households may receive. Your dealership’s direct mail campaign should stand out, and it can. One important consideration is the type of direct mail you send. Depending on your marketing campaign, you can send:
- Postcards
- Oversized Envelopes
- 3D Mailers
Postcards are a great way to catch attention right away. The colors and size are different than your standard white envelope. Your customer sees the content right away, too.
Oversized envelopes stand out due to their size. An envelope that looks and feels different is bound to attract attention. You can verify your direct mail sizes depending on the campaign you’re creating.
3D Mailers create a similar effect to oversized envelopes. 3D mailers can also include small gifts or promotional items. For automotive direct mail campaigns, promotional items can consist of:
- Service coupons
- Free car washes
- Magnets with dealership information
Promotional items can even be QR Codes that contain virtual test drives, virtual walkaround experiences, and other important information on a vehicle that a customer is interested in.
Learn More About Aspen Automotive Direct Mail Marketing Strategies Today
Our team at Aspen Automotive is dedicated to creating direct mail marketing campaigns for car dealerships that help generate new leads, bring back customers, and create a good ROI.
Contact us if you’re interested in how our marketing team can help your dealership. We can review the different direct mail marketing approaches we offer from design to completion. Contact us to get started today.
1 https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
