Imagine, your ideal customer is checking their mailbox after work when they notice an eye-catching, curiosity-piquing postcard from your dealership encouraging them to stop by for a visit. Instead of seeing a typical advertisement, you’ve snagged their attention with a personalized mailer that fits their personality and lifestyle.
This scenario is precisely what your dealership can achieve with a well-executed direct mail campaign. To help you learn more about the most effective direct mail pieces, the marketing gurus at Aspen Automotive rounded up a few of our direct mail services that have the time-tested success to help your dealership thrive. Let’s check them out!
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While sorting through the day’s mail, you tend to skim over the materials that look exactly the same as everything else. You want your direct mail to stand out against the same-sized white envelopes everyone receives.
One way to capture your audience’s attention immediately is by enclosing your direct mail inside a large envelope.
By using larger mailing materials for your direct mailers, you’ll stir curiosity in your customers. The larger envelope increases the chance they’ll view your advertisement and act by stopping by your dealership or scheduling a service.
There’s something special about receiving a box or package in the mail. That’s why 3-dimensional mailers are one of the most effective direct mail pieces to send to your customers. They stimulate your target audience’s interest, while setting your dealership apart from the competition.
On top of that, 3D direct mailers also provide your business with a platform to promote your brand with things like bumper stickers, keychains, and other items.
POP CARD PROMOTIONS
If you want to ensure your promotion or message gets right in front of your audience, pop card promotions are an effective direct mail option. Rather than traditionally displaying information, these small direct mailers add bold images and unique dimensions to your advertisement.
Plus, these versatile direct mailers act as a perfect foundation for a multitude of different messages—whether you’re reminding your customers about scheduling service, advertising a new model, or promoting a financing special.
PERSONAL URL PROGRAMS
Sometimes, a little personalization is all your direct mail strategy needs to achieve the desired results. Luckily, personal URL (PURL) direct mailers are a perfect way to engage your targeted audience by including their name in a web address.
When your potential customer sees their information in a URL on a piece of direct mail, it increases the chances that they will visit the dedicated landing page.
From there, they’ll be offered more information about your services that meet their specific needs, thereby improving the odds that they will continue exploring your site. For example: If a customer is looking for a new SUV, their PURL might take them to a page that hosts your dealership’s new SUV inventory.
Your customers deserve a reward for their continued loyalty to your dealership. One effective direct mail campaign just so happens to utilize this very concept: the Loyalty Program.
With loyalty program direct mailers, you’ll keep your clients in the know about any specials they qualify for. Along with that, you can tell potential leads about the benefits of being a regular customer, all without requiring them to visit your dealership.
This direct mail technique helps your current customers, keeps them informed, and drives more traffic to your showroom.
CHECK OUT OUR MOST EFFECTIVE DIRECT MAIL PIECES!
At Aspen Automotive, we believe every automotive business should have a sturdy advertising foundation designed to draw attention to your dealership.
With the assistance of our marketing experts, you’ll choose the most effective direct mail pieces and help your company reach its revenue goals.
To learn more about our direct mail services and options, give us a call or send us an email today!