Direct mail is an excellent way of reaching automotive customers. You reach through the digital noise and appear in your customers’ mailboxes. If you’ve been looking to improve your direct mail’s ROI or target your direct mail campaigns more specifically, automotive data solutions can help.
The Aspen Automotive team members are experts in combining direct mail and automotive data solutions to create effective direct mail marketing campaigns. Learn a little bit about how automotive data solutions can work with your direct mail campaigns below.
Target Customers Based on Automotive-Focused Data
Our automotive databases, including Aspen SureDrive Data, give us information on the types of vehicles your customers and leads own. This information can include specific details about that vehicle, including:
- Make
- Model
- Trim level
We can even learn if the vehicle was bought or leased and if their auto loan is almost complete.
Automotive data solutions allow you to learn about your potential customers and reach them based on their data, including automotive data. If your dealership is looking to sell more SUVs, you can tailor your next direct mail campaign to drivers who have purchased SUVs in the past.
Reach Leads and Customers Based on Their Demographics
Are you looking to target customers with a certain credit score or family size? Our automotive databases can help you do that. Our databases collect demographic data, so you can tailor your direct mail campaigns to specific people.
Real-Time Credit Score data helps you target leads with offers that work for their specific lifestyles. For example, suppose you’re a luxury automotive dealer who wants to promote a family SUV. In that case, it can help to target leads with:
- High credit scores
- Large families
These are both demographics you can get from our databases.
Are you looking to make your dealership more well-known in a specific area? Our automotive databases can help your community learn more about you by sending mail to every home in a specific area. Choose the zip code or postal carrier route you’d like to reach.
Personalize Your Direct Mail Campaign
Thanks to our automotive data solutions, you get deeper knowledge about your customers. This deeper knowledge helps you tailor your direct mail campaigns and can even help you personalize them.
When you create your direct mail campaign, you can add Personalized URLs or QR codes specific to that lead. These can lead to a webpage that focuses specifically on that customer’s need or provides an offer that they can use. If a lead goes to a landing page with their name and helps them find a fuel-efficient sedan they’ve been looking for, they’ll be more likely to become a customer.
Learn More About How Direct Mail and Automotive Data Solutions Can Aid Your Next Marketing Campaign Today
Combining direct mail and automotive data solutions can help you narrow your target for your next direct mail marketing campaign. If you’d like to learn more about how Aspen Automotive’s automotive data solutions can increase your return on investment, reach out to our team. We can help you plan and execute your next direct mail marketing campaign.
