Marketing is all about getting customers and new leads to your business. When planning your next marketing campaign, you might wonder, “Who on my mailing list is most likely to visit my business?” Data can give you that answer.
Epsilon Individual Automotive’s marketing team knows all about the importance of data and how it can help you improve your mailing list and create a successful marketing campaign. We’ve covered some ways data-driven marketing can improve your mailing list below. Have questions when you’re finished reading? Give us a call.
Data Helps You Focus Your Marketing Campaign
When you’re planning your dealership’s next marketing campaign, you likely are looking to target people who specifically need what you’re advertising. Maybe you’re marketing the newest SUV in your inventory. You’ll want to reach those shopping for their next SUV.
Epsilon Individual Automotive uses several databases to find customers who meet your marketing campaign’s specific demographics. For example, if you’re looking to promote your SUVs, our Lease/Loan Enders database can tell you about customers nearing the end of their lease or loan for their current vehicle. You can then target those customers.
Data-Driven Marketing Can Increase Response Rate From Those on Your Mailing List
Data-driven marketing allows you to personalize your marketing campaign for those on your mailing list. A personalized approach is more likely to encourage customers to engage with your direct mail and visit your dealership.
Automotive-focused data from Epsilon Individual Automotive can help you look more closely at those on your mailing list and tailor direct mail marketing campaigns. This information can include demographic data, like age or gender, and even what make/model your customer has.
By using this information, you can send out a personalized direct mail campaign that includes your customer’s name, a QR Code that takes them to a page on your site customized for them, or even a URL with their name in it! Promotions for your specific customer are also an option and encourage someone to save your direct mail piece, keeping you in mind longer.
Data Helps You Refine Your Mailing List and Measure Your Campaign’s Performance
When you launch your next direct mail campaign, you likely want to know you’re getting a good ROI. Data-driven direct mail can help you do that while refining your mailing list.
Sending out direct mail with personalized URLs, QR Codes, and other interactive elements can help you gather additional information on those on your direct mailing lists. You can even see which customers choose to take advantage of the offers you send and which don’t. If a customer is never taking advantage of the offers you send, you can decide to remove them from your mailing list.
This additional customer data can help you determine if your current marketing campaign is working and what you might need to improve.
Learn More About How Epsilon Individual Automotive’s Databases Can Improve Your Mailing List
Epsilon Individual Automotive has several available databases to help you improve your mailing lists. We can even help craft your next automotive direct mail marketing campaign. Contact us to learn more today.
