When you’re looking to generate new leads for your car dealership, one option is Every Door Direct Mail. This type of direct mail campaign lets you broadly reach people in your locality to inform them of what’s happening at your dealership.
Epsilon Individual Automotive has crafted this page to answer some questions about Every Door Direct Mail. Read on and see if this type of mailing is right for your business.
What Is Every Door Direct Mail?
Every Door Direct Mail (EDDM) is a service USPS offers that allows you to send mail to every household on a carrier route (or routes). No mailing list is required, nor are the names of the recipients.
When you’re setting up an EDDM campaign, you select the geographic area and the carrier route your mail will be sent to. This can be done by choosing a specific neighborhood or zip code.
USPS has specific guidelines for Every Door Direct Mail. The Epsilon Individual Automotive marketing team can help you craft direct mail that meets these guidelines, such as size, thickness, and weight.
What to Include in an EDDM Campaign
If you’re thinking of creating an EDDM campaign, you might wonder what is best to include. This depends on your specific business needs, but we’ve included some general suggestions below.
The first thing you’ll need to do is select a goal for your EDDM campaign. This goal will craft everything you do moving forward. Are you looking to sell more vehicles during a summer promotion? Are you hoping more customers will trade their cars in?
Postcards and newsletters are excellent options for EDDM. Steal your reader’s attention from the rest of their mail by using:
- Graphics
- Eye-catching font
- Color
The goal is to stand out, so you can convert people who read your mail piece into a lead.
A promotional offer works well on these types of mailers. These types of promotions can be service offers for an oil change or a tire rotation that customers can save for later. Your mail piece remains in their house and on their mind.
Automate Your Mailing List With Every Door Direct Mail
Why use an EDDM campaign? There are several benefits to these types of marketing campaigns.
The first is that there is no need to create a mailing list. The mail carrier route selection takes care of that for you.
By selecting zip codes and mail carrier routes, you’re also expanding your dealership’s outreach. Every household on that route will receive a mailer from your campaign. You’ll reach more people than you would with targeted advertisements.
Promote Your Dealership More Effectively
EDDM campaigns also help you promote your dealership and generate leads. You can inform everyone in the area you choose about your dealership, any current promotions you’re running, and ways to begin shopping for their next vehicle.
Learn More About How Epsilon Individual Automotive Can Aid Your EDDM Campaign
Are you interested in creating an Every Door Direct Mail campaign for your dealership? Our team at Epsilon Individual Automotive can help you design and write your EDDM pieces. Contact our team to learn more about what the Epsilon Individual Automotive marketing team can do for your dealership today.
