In today’s digital world, it seems like everyone is on their phone—including potential customers. Using tactful marketing strategies, video pre-roll can promote your business and attract more excited customers.
Below, the experts at Epsilon Individual Automotive tell you a bit more about video pre-roll and how you can effectively use it for advertising.
What Is Video Pre-Roll?
Have you ever played a video on social media and had to wait for an ad to finish? This is video pre-roll, and, when used correctly, it can be an extremely effective form of advertising.
On platforms like Twitter or YouTube, video pre-roll can be anywhere from 15 to 60 seconds long. They can range from general information to a specific sale or promotion. Many pre-roll advertisements link directly to a website or product.
Skippable vs Non-Skippable Pre-Roll
There are two different types of video pre-roll on social media websites: skippable and non-skippable pre-roll. Skippable pre-roll holds the attention of a viewer for around five seconds before they can skip to their video. In terms of effectiveness, most people don’t stick around to watch the full video.
Non-skippable pre-roll is typically 15 to 20 seconds long, and it has a higher completion rate than skippable pre-roll. In fact, one campaign showed a 97% increase in conversions for those who viewed an ad for just four seconds or longer.*
How Can I Effectively Use Video Pre-Roll?
If you are considering video pre-roll, you’ll want to be intentional with your advertising in order to generate effective business. With so many advertisements on digital platforms, you’ll want to ensure yours stands out from the crowd.
To improve the overall effectiveness of your video pre-roll advertisements, here are a few strategies you can use:
Grab Your Viewers’ Attention
Whether you use a skippable or non-skippable pre-roll, you’ll want to make sure to grab your audience’s attention as soon as possible. Convey your message and call to action (CTA) within the first few seconds of the video, so your audience knows exactly what you’re promoting and how it will benefit them.
Direct Your Viewer
Your potential customer shouldn’t have to search through your entire website to find your product or promotion. Video pre-roll is a great way to direct your viewer to your website, where they can find whatever it is you’re advertising. For example, if you are promoting a pre-owned inventory, your pre-roll should include a link that takes your customer directly to your pre-owned inventory.
Personalize Advertisements
You can improve the effectiveness of video pre-roll advertisements by taking advantage of your audience’s digital footprints. Personalizing videos based on individual users can immensely support your business and get your advertisements to the right audience. Adaptive advertising can increase click-through rate by up to 40%.*
Contact Epsilon Individual Automotive to Learn More About Automotive Advertising
When used effectively, video pre-roll can be a great strategy for automotive advertising. Epsilon Individual Automotive can help you start your next campaign and drive more business through the door.
Contact us today to learn more!
* https://www.adjust.com/blog/pre-roll-video-advertising-explained/
