Crafting a great marketing campaign takes some consideration. You want to ensure you’re making an impact and choosing the best method to get your advertising across.
Epsilon Individual Automotive, experts in automotive direct mail marketing, has put together some important questions to ask before you begin a direct mail marketing campaign. Give these questions a look, and contact us when you’re ready to begin your dealership’s next direct mail marketing campaign.
What Is the Goal of Your Direct Mail Campaign?
When beginning a marketing campaign, the first thing to consider is what you hope to accomplish. Direct mail marketing campaigns can have many different goals, including raising awareness for your dealership, highlighting a current promotion, or hoping to increase sales for a specific type of vehicle.
Choosing a goal will help you narrow your direct mail campaign’s focus and ensure that everything you do for the campaign is working towards that particular goal, unifying the design and copy.
What Is Your Direct Mail Campaign’s Call-to-Action?
Once you have the goal of your direct mail campaign, consider the call-to-action that will propel leads to become customers. Will they need to visit your website or call to schedule an appointment?
A clear call-to-action makes it easier to craft a direct mail campaign and ensure customers know what to do when they receive your mailer.
Who Are You Trying to Reach With This Marketing Campaign?
Once you have an idea of what your marketing campaign is in service to, you’ll want to figure out who you’re trying to reach. For example, if you’re trying to raise awareness of your dealership, sending direct mail to a specific neighborhood will do that.
Epsilon Individual Automotive has multiple databases that can help you find and narrow your audience based on demographics. Our resources can even help you discover the type of vehicle your target customer is driving.
What Format Is Best for Your Direct Mail Campaign?
You know you want to run a direct mail campaign—the question is, what format do you want your direct mail campaign to use? Postcards are small and impactful, while larger mailers may help you convey more information. Which format serves your campaign goal the best?
Consider how your direct mail will stand out against other ads or mail your customer receives. The format you’re considering may also inform the colors or photos you use when drafting your mailer!
What Did We Learn From Our Last Direct Mail Campaign?
A question you should ask as you think about your next direct mail campaign is: What did you learn from your last one? You likely have kept records of information regarding how your customers responded to your previous campaign. Returning to that information will give you insight into what you may want to highlight or use for your next campaign.
Begin Your Dealership’s Next Direct Mail Marketing Campaign Today
When planning your dealership’s next direct mail marketing campaign, there’s a lot to consider. The experts at Epsilon Individual Automotive can help you create a direct mail campaign that brings business to your dealership and increases your return on investment.
Contact us to learn more and partner with us on your next direct mail campaign.
