As one of the central locations where tide-turning milestones were reached during the Revolutionary War, you can count on Boston, MA, to serve up plenty of historical landmarks during your visit.

Whether you want to walk the Freedom Trail on a history-steeped adventure or check out the beautiful creatures at the New England Aquarium, this bustling metropolis is sure to provide the perfect backdrop to your next getaway.

Of course, like any other bustling city, it’s important to make a name for your dealership so that you can help locals and tourists alike soak up all the sights that this city has to offer.

That’s why the team at Epsilon Individual Automotive is here to give you some insight on the essential ingredients of a successful, lead-generating automotive marketing campaign. Let’s check it out!

Direct Mail near Me: Automotive Marketing That Sells

Ready to capture the attention of museum-goers, food fanatics, history buffs, and any other type of individual you’re targeting in Boston, MA? Well, first, your auto dealer needs a data-driven direct marketing campaign that’s as unique as your business.

With the personalization and measurability of a well-designed direct mail strategy, you’ll sidestep the obstacles of modern-day advertising and get your dealership’s message straight to the source: your customer.

Why does direct mail work? It all comes down to tangibility, response, and personalization.

Tangibility

If you’ve ever received a piece of direct mail (spoiler alert: you have), it’s a far different experience than simply seeing a banner ad on a website. In fact, the tangible element that direct mail brings to the table is one of the major reasons why it’s so successful.

When an advertisement takes up space on your counter, it’s more difficult to forget than an email that goes directly to your junk mail folder or a pop-up ad that you close before reading a news article. Tangibility equates to memorability for your dealership.

Being confronted with a message in their own personal environment proves to be more convincing than its digital marketing counterparts.

Response

As a direct result of tangibility, the fact that direct mail is much more difficult to forget automatically provides it with higher response rates than email and digital marketing.

According to the Association of National Advertisers, direct mail offers a response rate of 5.3 percent when sent to households, which comes in ahead of email marketing.¹ Higher response rates mean more business for your dealership.

Personalization

Part of making any advertisement appealing to the recipient is adding personalized touches that help your customers connect with your dealership.

Well, from things like the consumer’s name to font choice, direct mail provides the perfect foundation for customized advertisements that speaks directly to each individual buyer. That way, your target audience will be more likely to engage with your automotive direct mailer.

Auto Direct Marketing Success: How We Can Help

Now that you understand why direct mail works for dealership sales, it’s time to pair up with a team of direct marketing professionals who know how to steer your next campaign toward success.

Over the years, our knowledgeable team of creative minds and data-analyzing gurus has worked with more than 10,000 auto dealers throughout the United States and Canada to help them rake in new leads and cultivate a solid foundation of loyal customers.

Through our exclusive databases, our audience-targeting technologies, and our unwavering passion to our clients, we’ll assist you in climbing the ladder toward your dealership’s revenue goals.

Kick Off Your Automotive Direct Mail Campaign Today!

At Epsilon Individual Automotive, we believe that your dealership’s direct mail strategy should be just as iconic as the city of Boston.

So, if you’re eager to find out more about our advertising expertise and customized marketing options for auto dealers near Boston, MA, and beyond, it’s time to get started with us. All you have to do is reach out to us by giving us a call or sending us an email today!

 

https://neilpatel.com/blog/direct-mail-effectiveness/