Your dealership deserves the assistance of marketing professionals who boast years of experience in working with dealerships across the country. Well, as one of the top 10 direct mail marketing companies in the world, you can trust the team at Epsilon Individual Automotive to provide you with the advertising solutions, time-tested insights, and attention to detail required for any successful direct mail campaign.

Of course, with such a rich history and lineup of achievements, you’re probably ready to learn more about what sets our team apart from others. So, without further ado, let’s learn more about how our professionals strive to meet the marketing needs of over 10,000 dealerships nationwide.

Dealership Experience & Customized Campaigns

Data Solutions
At our direct mail marketing agency, we distinguish ourselves by providing our customers with unparalleled experience at the dealership level. Our senior management team offers a combined 100 years of retail experience at automotive dealerships. That means that not only can our professionals assist you throughout every step of your direct mail campaign, but we can also intuit your needs with our extensive knowledge of the industry.

In addition, we continue to please our clients with the same detail-oriented commitment to your unique needs. For example, we utilize data solutions throughout the entirety of your direct mail advertising campaign to ensure that your strategy is helping you meet your revenue goals.

So, no matter what your automotive business’ needs may be, our Creative Team and Sales Specialists will work together to create memorable direct mailers that’ll establish your dealership as an industry leader. By doing so, we’ll help you create remarkable direct mailers that reflect the professionalism of your business and speak to your customers.

Big Data Means Big Results

As mentioned, we use data solutions in order to obtain results for your car dealership. Using detailed and current information, we can specifically target your marketing campaign to reach a broader range of clients with the hope of boosting your sales and clientele.

Some of the ways we provide your dealership with targeted data includes:

  • Lease/Loan Enders: This piece of information allows you to target your marketing to every lease or loan ender in the area. This information can also include credit scores, amount of remaining loan percentage, and time left on the loan.
  • Saturation: With this information you can target every household and/or business in the area, therefore saturating a particular zip code with your information.
  • Autoproval: Trying to increase your sales? The Autoproval data information includes credit scores so you can send pre-qualified loan offers directly to individuals.

When using our service to collect big data for your automotive dealership, you’ll be presented with all of the targeted and up-to-date information you need to run a successful direct mail marketing campaign.

Our Design & Production Departments

Direct Mial DesignCreating a direct mailer that captures the attention of your targeted audience requires the sharp eye of an award-winning design team. Well, that’s exactly what you’ll have by choosing our direct mail marketing agency. With the assistance of our creative team, you’ll collaborate with professionals who know how to make your dealership’s direct mail materials stand out as soon as your customer opens their mailbox.

After working together to create a vibrant design that’s 100 percent customizable, you’ll be presented with all of the eye-catching visuals needed to capture the attention of your current and potential clients.

Regardless if they’re receiving a finance promotion, a new model brochure, or a loyalty program postcard, the eyes of your audience will immediately be drawn to the attention-grabbing aesthetics of your direct mailers. After you’ve reviewed our designs and finalized your decision, our in-house print production facility gets to work on producing your customized direct mailers.

Having a team of printing experts in-house means we are completely in control of your direct mail from start to finish. Plus, being the largest printing facility in the industry, we can easily manage digital 4-color printing, collating, sealing, stamping, and much more.

Thanks to this convenient resource, our team can finish the production of your advertisements in a speedy time frame. Our goal is for most of our projects to be created, printed, and sent to the post office all withing 72 hours.

Automotive Direct Mail: Beyond the Basics

Personal URL (PURL) ProgramsInstead of simply executing your dealership’s direct mail marketing campaign, we take things a step further by actively measuring the results of your strategy based on response data. Not only does this help you understand how your direct mail approach worked, but it also allows us to make any necessary adjustments to your campaign that’ll make it even more effective in the future.

By including coupon codes or personalized URLs into your direct mail advertisement, our team can monitor the response rates for your offer and present you with the results. At the end of the day, that extra knowledge helps you understand more about your targeted audience and which techniques provide you with the best return on your dealership’s investment.

In addition to providing you with measurable results, we take automotive direct mail one step further with the help of our interactive marketing programs. These programs mesh the world of traditional direct mail marketing and digital marketing strategies. Using this blend of interactive direct marketing, you have a higher chance of reaching your target audience.

When you send out interactive marketing, the recipient will receive a personalized mailer that directs then to a specific website that typically includes their name. When navigating this page, your clients will find a landing page with your most recent purchase, service reminders, and much more. From there, you can also include personalized coupons, customer surveys, and much more.

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