A truly iconic city should be instantly recognizable. Well, if you’re looking for a bustling metropolis with distinct architecture, Chicago, IL, is the place to be.
Not only is this lakeside city known for its mammoth skyscrapers, but it’s also dotted with fascinating attractions, such as the Art Institute of Chicago, Millennium Park, and more.
Of course, whether you’re a resident or tourist of the Windy City, you know it takes a truly unique advertisement to capture your attention while you’re visiting all the landmarks.
That’s why the team at Aspen Automotive is the perfect way for you to make your next automotive direct mail campaign stand out from the crowd. Ready to learn more about how we can help you target your ideal customers near Chicago, IL? Let’s get started!
Automotive Marketing near Chicago IL: The Power of Direct Mail
When you live in a city as busy as Chicago, it takes something different to capture your audience’s attention. So, instead of directing your advertisement to a digital platform, why not add an element of tangibility to your auto marketing strategy with a well-designed direct mail campaign?
By taking a step to deliver your dealership’s advertisement directly to your consumers’ mailboxes, rather than simply on their most visited website or in their email inbox, your business is bound to make a more sound, lasting impact on the recipient.
As a result of your efforts to create a more personal experience for your audience, they’re more likely to engage with your company.
For instance, sending your customers a physical coupon or gift card that’s redeemable for rewards at your dealership makes it even easier for them to opt into your special.
Instead of having to go to the trouble of finding an email and printing out the offer, they can simply place the direct mailer in their wallet or purse and head to your showroom, thereby removing an entire step between your buyers and a sale.
Automotive Direct Mail Near Me: Our Options
Now that you know all about the benefits of an auto direct mail strategy that’s tailored to your dealership, it’s time to learn more about our options.
Personalized URL Programs (PURLs)
To combine the impact of direct mail and the convenient of the Internet, our marketing professionals provide you with the ability to incorporate highly targeted, personalized web pages for each of your customers into your business’s auto direct mail campaign.
That way, your buyers know exactly where to go to find out more about your dealership’s specials, showroom, service center, and more.
Rewards are what keep your customers coming back to your dealership again and again. So, to help you increase customer loyalty and grow your consumer base, our experts design customized promotion programs that keep your buyers in-the-know about all the benefits they can receive from becoming a member.
Looking for a way to encourage your trade-in buyers to visit your dealership? If so, target that specific audience by having our team create a trade-in promotion that’s personalized for each recipient.
Whether you want to list the current make and model of each of your customer’s cars on your mailer or give them more information on some of the specials you offer, this is a great way to drive trade-in-based traffic to your showroom.
Start Your Automotive Direct Mail Campaign Today!
At Aspen Automotive, we’re proud to have worked with over 10,000 auto dealers across the nation, including businesses located near Chicago, IL.
Thanks to our data-driven technologies and dedication to customized direct mail strategies, you’ll generate leads and boost sales for your dealership. Get started on your next direct mail campaign by giving our team a call or sending us an email today!