To make sure that your dealership is utilizing all the marketing techniques that’ll help your business thrive, you need to roll out an effective automotive direct mail campaign that’s highly targeted, highly personalized, and highly memorable.
By doing so, potential customers across Harrisburg, PA, and beyond will know where to go when it’s time for them to purchase a vehicle.
Luckily, the marketing masters at Aspen Automotive have devised a tried and true advertising methodology that’s designed to boost sales, generate leads, and build a solid customer foundation for dealerships across the country.
First, it’s important to understand why automotive direct mail near Harrisburg, PA, is a smart choice for any dealer. Take a look at our rundown of direct mail benefits and our approach to automotive marketing: data, digital, and direct.
Automotive Direct Mail near Harrisburg PA: Why It Works
Imagine, for a moment, that you’re presented with two different advertisements, one digital and one direct mailer. Which one is most likely to grab and keep your attention?
If you’re thinking that the direct mailer has a better chance at engaging your interest, your opinion aligns with countless studies that show that automotive direct mail marketing is not only more captivating than digital, but it’s also easier to understand.1
This leads us to our first reason why automotive direct mail works: memorability.
No matter what type of buyer you’re targeting, one thing is for certain: individuals respond better and more strongly to automotive direct mail. How so? Well, when compared to the effects of digital advertisements, direct mail resulted in improved recall from its readers.
Due to the fact that the messages on a direct mailer are more easily remembered by consumers, it follows that direct mail stands a better chance at converting leads than its digital counterpart.
In addition, studies have proven that customers tend to place higher value on and display a greater desire for products advertised on physical, print ads.2 These results imply that automotive direct mail can provide your team with a better ROI after your campaign has been completed.
Consumers like to feel valued by the people they do business with. That’s why it’s essential to add lots of personalized details to your automotive direct mailers.
By making the recipients of your campaign feel special, you’ll increase the likelihood of your targeted audience participating with your dealership or making a purchase.
Effective direct mail personalization is often as simple as tailoring the images included on your customers’ mailers to align with their demographics.
Whether they’re blue-collar or white-collar workers, have a family or don’t have a family, the right marketing agency can select photos that most closely resemble the lives of those who will receive your dealership’s advertisement in their mailboxes.
Speaking of automotive direct mail personalization, you can’t customize the message and other details of your dealership’s advertisement without determining who your targeted audience is. By speaking directly to a certain demographic, you’ll more easily connect to the recipients of your direct mailers.
Well, reviewing customer data is one way to get a better sense of the individuals within your targeted audience. Once you’ve had a chance to understand your buyers, you can tailor the details of your direct mailer to resonate with the people who are most likely to purchase a vehicle from your dealership.
Our Automotive Marketing Approach: Data, Digital, Direct
The best automotive advertising campaigns are those that harness the power of omni-channel marketing. Fortunately, our team has already worked this technique into the fabric of our marketing methodology, which is known to us as, “Data, Digital, Direct.”
First, our data geniuses use our advanced mining technologies to establish exactly who your customers are—from their lifestyles to their ages and everything in between. Then, we deploy both automotive direct mail advertisements and digital advertisements to create a seamless shopping experience for your targeted audience.
Plus, the digital advertisements we choose for your dealership can easily tie back to the direct mailer you send your customers. That way, you always have a way to anchor your marketing campaign back to a single advertisement.
Automotive Direct Mail near Harrisburg PA: Design Yours Today!
Now that you’ve learned a bit more about why automotive direct mail near Harrisburg, PA, is an ideal approach for your dealership’s revenue goals, it’s time to get started.
With a team like the dedicated marketing professionals at Aspen Automotive by your side, you’ll reap the benefits of automotive direct mail in no time. All you have to do to begin the conversation is give us a call or send us an email today!