San Francisco is home to more than its fair share of iconic architecture, artisanal boutiques, thriving art scenes, and so much more.
With all the dazzling sights and sounds of this fascinating metropolis, your dealership needs something truly attention grabbing to stay at the forefront of your customers’ minds.
Luckily, the creative geniuses and marketing masters at Epsilon Individual Automotive are here to help your automotive dealer create lead-generating, action-provoking direct mail campaigns that improve business on all fronts.
To learn more about how our expertise can guide your dealership toward growth and the benefits of automotive direct mail near San Francisco, CA, continue reading!
AUTOMOTIVE DIRECT MAIL NEAR SAN FRANCISCO CA: OUR METHODOLOGY
At Epsilon, we believe that every dealership across the country is unique. That’s why we customize each detail of your automotive direct mail strategy to fit your business’s brand.
By doing so, your targeted audience will receive a direct mailer that truly speaks to your dealership’s spirit and commitment to customer satisfaction. That way, the individuals that receive your postcard or promotional coupon will already have a sense of what it’ll be like to visit your showroom.
On top of our customized direct mail options, we also strive to create a unified, comprehensive advertising approach by way of omnichannel marketing. With this cutting-edge method, the entire customer experience—from their mobile devices to their desktops to their first in-person visit—is seamless.
As a result, your consumers will always have an easy way to connect to your auto dealer when they’re ready to start shopping or need more information about your specials.
No matter when your buyers connect to the internet, they’ll be presented with reminders about items in their cart or their previous browsing history via social media, email marketing, targeted ads, and more.
WHY CHOOSE AUTOMOTIVE DIRECT MAIL FOR YOUR DEALERSHIP?
With all the hustle and bustle of San Francisco, it’s essential to capture the attention of your dealership’s targeted audience as quickly as possible.
Fortunately, direct mail marketing is one of the most effective advertising methods in the marketing world. Why is that the case? Well, let’s take a look at some of the main advantages of this time-tested tactic.
Personalization
Think about it: you’re more likely to connect with an advertisement if it speaks directly to your lifestyle, habits, and needs, right? The same goes for the average car buyer.
In fact, a recent Accenture study revealed that “91 percent of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.”1 Not only is personalization more enjoyable for the buyer, but it also leads to more sales for your dealership.
Measurability
Direct mail provides dealerships with the perfect platform upon which to measure the results of their campaigns.
Since direct mailers can easily hold a coupon or QR code, you can calculate the success rate of your marketing strategy by simply comparing the number of activated codes to the number of direct mail pieces sent by your dealership. From there, you can determine what worked and what didn’t.
Flexibility
When it comes to automotive direct mail, your dealership has more freedom to bring unique ideas to life without the limitations of digital media. For instance, direct mail can be fashioned into different shapes, sizes, and dimensions, such as a 3D pop-up card.
Thanks to the creativity that direct mail allows for, your customers will be even more curious to see what’s inside the large envelope or other advertisement they receive in their mailbox.
AUTOMOTIVE DATA SOLUTIONS FOR SAN FRANCISCO
As a partner of Epsilon, a leader in the consumer data industry, we can help San Francisco auto dealerships create connections with customers via direct mail advertisements.
Through the following databases and reports, you’ll have access to the valuable information you need to market more effectively to your prospects:
- SureDrive Data. When you know more about your customers’ current vehicles, you can more effectively market to them. Now, you can identify the make, model, and year of your targeted customers’ cars, as well as whether they bought or leased their vehicles.
- Real Time Credit Score. This provides all the information you need to market to your prospects based on their credit scores. With data from the three major credit bureaus—Equifax, Experian, and TransUnion—you can tailor your direct mail to the financing needs of various credit score segments.
- Lease/Loan Enders. Buyers who are getting ready to trade in their current vehicle may be more receptive to your marketing. Learn how many months of payments they have remaining, as well as the percentage of their auto loans remaining, and other information.
INTERACTIVE DIRECT MAIL STRATEGIES
We’re a leader in direct mail design and production technologies. That means we can help automotive dealerships create interactive direct mail campaigns near San Francisco, CA. What are the best ways to increase interaction?
Printing personalized URLs (PURLs) or QR codes on your direct mail is one way to do it. Give your direct mail recipients a convenient (and easily trackable!) way to register as a customer. Acquire more new customers with these easy strategies.
Where might those scannable codes lead? The possibilities are endless. From contests to customer surveys, there are endless ways to increase interaction.
LEARN MORE ABOUT AUTOMOTIVE DIRECT MAIL NEAR SAN FRANCISCO CA TODAY!
Now that you know all about the benefits of automotive direct mail near San Francisco, California, and what our team does to help your dealership stand out from the crowd, it’s time to start planning your next strategy.
Once you’re ready, the professionals at Epsilon Individual Automotive will do all the heavy lifting required for a successful auto direct mail campaign—from design to production, and everything in between. Ready to find out more about how we harness the power of automotive direct mail? Give us a call or send us an email today!
