The Basics of Traditional Marketing
Traditional marketing has existed for a long time. It encompasses many of the classic marketing techniques that people think about when they think abo...
Direct Mail Marketing vs Email Marketing
When you’re considering your next approach to your automotive marketing campaign, you may find yourself debating between two options: direct mail mark...
Response Rates With Automotive Mailers
Response rates are an essential part of a marketing campaign. Your dealership can find out how successful your campaign was with your customers, which...
5 Advantages of Direct Mail & How to Get Started
We live in a digital-first world, which makes it easy for businesses to overlook the power of direct mail. This marketing technique continues to outpe...
6 Tips to Make Your Direct Mail Advertising Pop
When done right, direct mail can revolutionize how automotive dealerships connect with potential customers. At Epsilon Individual Automotive, we handl...
How to Use Direct Mail Throughout the Buyer’s Journey
Multi-channel marketing is one of the many keys to success in your dealership’s everyday operations. While there are many ways to kickstart a campaign...
Questions to Ask Before a Direct Mail Marketing Campaign
Crafting an impactful marketing campaign takes careful consideration. From the start, you want to ensure you’re making sound decisions and choosing th...
Direct Mail Campaign Tracking: 4 Tips to Measure Campaigns
Direct mail remains a powerful tool to reach potential customers—but many automotive dealership leaders may grapple with accurately tracking the ROI o...
5 Direct Mail Testing Strategies (That Actually Work)
5 Direct Mail Testing Strategies (That Actually Work)
We all know the automotive world moves fast—and how you keep up with potential customers to c...
How to Do Direct Mail Right (4 Awesome Examples)
In the digital age, where inboxes overflow with promotions, direct mail offers a refreshing way for dealerships to connect with potential customers. W...
