There’s nothing that can truly compare to the towering sycamores and dazzling attractions tucked away on the streets of Irvine, CA.
With a unique personality that’s just as remarkable as their California town, the residents offer an exciting opportunity for any dealership: the chance to create a unique direct mail campaign that’s just as eye-catching as the Irvine Spectrum Center Ferris wheel.
To ensure that your advertisements reach the right person in the right place during the right moments, it’s important to have an experienced direct mail company near Irvine, CA, by your side.
Fortunately, that’s the goal of the automotive marketing professionals at Aspen Automotive. Ready to learn more about what we offer and how direct mail can help your dealership reach its goals? Let’s get started!
Direct Mail Company near Irvine CA: Our Approach
Your dealership is unique so why shouldn’t your marketing materials be the same? Well, that’s the mission of the automotive advertising experts at Aspen.
Instead of favoring cookie-cutter designs, we focus on capturing the essence of your business in every detail of your direct mailer—from the fonts and graphics to the copy and more.
Ultimately, a direct mailer that stands out is what will provide your team with the best response rates and ROI (return on investment).
Of course, you might be wondering how we can help you craft a direct mail strategy that pushes the envelope. Take a look at some of the ways in which our marketers and designers can revitalize your next campaign:
- Customer data: As one of the most crucial aspects of any marketing campaign, data provides insights about your customers that simply cannot be found elsewhere. By harnessing the power of clean, accurate data, you can personalize the content of your direct mailer to speak directly to your consumers’ needs. Our team carefully analyzes data gathered on your customers to identify their demographics, behaviors, and habits, so that we can build a segmented campaign that targets each type of individual in your audience.
- In-house production: We firmly believe that the quickest way to do something is to do it yourself. That’s why we operate a large-scale production studio that’s capable of churning out printed deliverables within 72 hours. In addition, our production team offers advanced printing and packaging options to make your direct mailers stand out even more including 4-color printing, ink jetting, folding, sealing, and more. As a result, you’ll know that all of your campaign’s essentials are taken care of by our experts.
- Creative direction: No matter if you have a specific design in mind or aren’t sure of which format would be best for your dealership’s message, our designers are happy to weigh in on the various details that go into your direct mailer. After all, your ad’s appearance is what your targeted audience will notice first, so it’s crucial to ensure that it aligns with your brand identity.
Keep in mind that these are just some of the many ways that our team can help you create an eye-catching direct mailer. Learn about how we create campaigns with results today!
Examples of Effective Direct Mail
Ultimately, you want every part of your automotive direct mail campaign—from banner ads to marketing emails to direct mailers and beyond—to be unified under one, clear brand persona.
Referred to as omnichannel marketing, this approach is what we strive to achieve while overseeing your dealership’s direct mail strategy. Let’s check out a few examples of direct mail and how they fit into an overarching, omnichannel marketing methodology:
Once you begin noticing a new customer browsing your website or engaging with your social media profiles, it’s time to provide them with a non-digital communication touchpoint. You can do this by setting up a direct mail campaign that’s sent to new leads who just started interacting with your dealership. This mailer should include a friendly welcome message, CTAs on how to further explore what your business has to offer, and information on how to get to your showroom. At the end of the day, this information will push your new consumers to take the first step in becoming a regular customer.
Social Media Campaign
Social media is an ideal platform on which to announce your dealership’s upcoming events. But why not add even more opportunity for your customers to engage with your business by following up special announcements with a direct mailer? For instance, you could send all consumers that liked your event’s page a mailer with more information on how to sign up or a personalized landing page. By combining the powers of both social media and direct mail marketing, you’ll create a more comprehensive shopping experience for your buyers and capitalize on the benefits of both advertising formats.
Capture the future with your next direct mail strategy by incorporating some type of augmented or virtual reality into your content. To give you an example, consider providing high-intent customers with a brochure of a new model that just arrived at your showroom. Include scannable QR codes in the brochure, so that your targeted audience can use their mobile devices to take a tour of the vehicle’s interior. Not only does this elevate your direct mailer beyond the standard, but it also shows your customers that you’re committed to keeping them informed about the products that they’re interested in most.
Learn More About Our Direct Mail Company Irvine CA Today!
At Aspen Automotive, we believe that every dealership across the nation and beyond should be armed with a direct mail marketing approach that helps you outperform your competitors and achieve your sales objectives.
So, if it’s time for you to take your advertising approach to the next level, our direct mail company near Irvine, CA, is ready to be your guide. Get started by giving us a call or sending us an email today!