There are a multitude of benefits to utilizing bulk mail. The most critical benefit is that bulk mailing prices significantly are lower than single piece prices. This may save you a ton of money.
Is Mass Mailing Right for You?
Mailing items at bulk prices might not be the proper option for everyone. For instance, if your company does just a couple of mailings per year, it might be worth it to seek the services of a vendor, presort or a mailing house. And why? Because mailing in bulk is an investment: investment in learning how to prepare and sort the mail, an investment of time, and investment of money (paying for an annual mailing charge, mailing permit, and potentially the expenses of presort software or additional equipment).
As a guide, if you’re mailing a couple hundred pieces at one time, a couple times per year, or if you’re prepared to make a one-time, large mailing—for instance, 5,000 flyers that announce a sales event coming up—bulk mail might be an excellent deal for you. It’ll take additional time to get a bulk mailing ready, and there are charges for mailing at bulk prices. Prior to making a decision to make a bulk mailing, you ought to consider those expenses. The Business Mail Entry Unit office in your area may assist you in deciding if bulk mail is the proper business option for you.
In-house mailings include good ways to keep in contact with your customers — as well as to get in touch with prospects. In small business terms, mass mailing, will range from sending a dozen invitations out to bulk mailing hundreds and hundreds of coupons. Your organization’s message, in any case, is repeated and your organization gains forefront-of-mind familiarity.
You may do your very own mailings, or you may buy mailing lists from an outside broker. Buying customer contact details will put you in the world of direct mail.
Whether you gather your customer details yourself or purchase a list, small business mass mailings may take on several forms, a few more creative than other ones.
Sales Letters to Produce Sales
It’s the traditional objective of a mass mailing. You are unlikely, unfortunately, to develop a letter campaign which produces instant sales all by itself. You will have to follow up; therefore, an excellent mailer ought to build rapport, generate a compelling reason to contact later, as well as prepare a recipient for the follow-up. Also, sales letters are an outstanding method of following up on prospective customers and leads created at trade shows. Along with personalized sales contact, a sales letter is an important measure in translating prospective customers into sales.
Educational Flyers to Expand Company Awareness, Its Services and its Products
Even though flyers are not likely to result in instant orders, they ought to be suggestive reminders of what you offer and who you are. Flyers must be to the point and brief. Generally, they announce some kind of positive change within your operations or offerings and generate curiosity about what is different and new.
Special Discounts that Build Loyalty
Whether or not they decide to take advantage of your offer, everyone likes a discount. Special offers allow customers to know your appreciation for their company. It’ll develop customer loyalty and will draw customers closer to your company.
Informational Newsletters that Answer Common Questions and Gain Credibility
Because they’ll require research, informational newsletters include the most time-consuming tactic with mailing. They also, at the same time, provide the most value to your clients. Newsletters may enhance your authority and credibility in the market and are highly efficient marketing tactics. If you aren’t at ease with making a whole newsletter, type a tip sheet or practical advice sheet up. Do not hesitate to leverage your know-how and position yourself as a specialist in your niche. Just be certain your advice is sound.
Greeting Cards Foster Good Will
Don’t pass up the chance to be thoughtful and courteous. Send holiday cards that have personal notes to all people in your organization’s database. Anniversaries also are great chances to thank clients for their support.
An increasing amount of businesses, of course, are turning to e-mail to increase their efforts at mail marketing. However, at the same time, legislation on e-mail spam is now stepping up the parameters for companies using the Web in their efforts at marketing.