To place yourself at the top of the multitude of marketing agencies across the country, hard work, unparalleled experience, and keen attention-to-detail are all essential.
Well, that’s exactly how our team of marketing professionals at Aspen Automotive has climbed the ladder of success to establish ourselves as the top automotive direct mail marketing agency.
Since 1986, our direct mail agency has established itself as an industry leader—serving over 10,000 dealerships across the nation. Thanks to our extensive background and keen customization capabilities, you’ll arm your automotive business with an effective, lead-generating direct mail campaign that turns strangers into lifelong customers.
Are you ready to learn more about how our direct mail agency can help take your dealership’s marketing plan to the next level? Keep reading to learn more!
Direct Mail Marketing: Our Time-Tested Method
Of course, a proven approach is part of what creates an industry-leading agency. For this reason, the team of experts at our direct mail marketing agency established a business methodology that addresses the unique needs of every dealership we work with.
Let’s take a look at how we develop successful direct mail solutions for thousands of dealerships across the country.
1.) Design:
Eye catching designs are at the heart of what makes a direct mailer stand out from the thousands of other advertisements that the average person sees in a day.
That’s why we begin by listening to your needs and planning a direct mail design that speaks to your dealership’s vision. Let us know what you have in mind and our design experts will get right to work bringing your vision to life.
In addition, we incorporate bold colors, sharp images, and easily digestible messages on every direct mailer that are catered to the specific demographic you’re targeting.
Our eye-catching designs aren’t limited to only direct mailers. Display your uniquely designed information for seasonal, holiday, or loyalty programs that’s sure to drive customers to your dealership in no time at all.
By using bold colors across a variety of marketing materials, we help to ensure that each and every direct mail strategy we create has the ability to drive traffic to your business and build your dealership’s revenue.
2.) Production:
When it comes to generating leads with direct mailers, timing is just as important as design. We have the largest printing facility in the industry. For you and your marketing plan, this means you’ll have your direct mailers sent to the post office within 72 hours of design approval.
At our in-house production center, we employ state-of-the-art, cutting-edge technologies to produce a high-quality low-cost direct mailer that’s designed to spark the curiosity of your targeted demographic. With the help of our high-quality technology, we can provide services like document lasering, digital 4-color printing and ink jetting, folding, inserting, metering, collating, sealing, stamping, and fulfillment.
Thanks to our quality production studio, everything you could possibly need in terms of your direct mail strategy will be handled quickly and efficiently.
3.) Data Solutions:
To ensure that you have the highest response rate possible for your direct mail strategy, our data solutions and database list experts provide you with up-to-date targeted lists that include the individuals who are most likely to engage with your promotion or program.
In fact, our large and updated vehicle information database is only beat by Google so you can connect with current and potential clients even easier.
For example, Real-Time Credit Score Data targets direct mail recipients who have credit histories that align with a special at your automotive business. That way, those looking for a financially beneficial promotion will have your direct mail placed directly in their mailbox.
Do you want to let individuals know they’ve been pre-approved for an auto loan? Use the Autoproval tool to pick the credit score range you’re targeting and send to those prospective clients in the blink of an eye.
4.) Technology:
To make the most of your direct mail campaign, our insightful professionals utilize multi-channel marketing technologies that present your team with real-time reporting and online lead-tracking data.
As a result, your dealership has a better chance of snagging potential clients when they’re most likely to participate in your program.
Regardless if you’re interested in options like microsites, mobile marketing, 800 lead-generating tracking numbers, or any of the other technologies we offer, we’ll help you gather information on the success of your direct mail campaign and connect you with potential leads.
In order to get the most out of your digital marketing, we also offer email marketing that includes vivid HTML emails that act almost like mini webpages. These HTML websites can include videos, charts, and clickable links.
Direct Mail Marketing Options for Your Dealership
Another key to an effective direct mail marketing strategy is choosing the right option for your automotive business.
So, to deliver on the specific needs of your dealership, our experts present a vast selection of revenue-boosting direct mail designs that perfectly fit the message you want to send to your targeted audience.
Some of the most popular marketing services offered at our agency include:
Interactive programs- Trade-in promotions
- Loyalty programs
- Seasonal/holiday promotions
- Personal URL programs and more
Personal URL (PURL) programs are a form of direct mail that includes a URL that utilizes the recipient’s name. When they go to this website, they’ll be greeted by a personalized landing page that can include information like their name, purchasing history, redeemable coupons, and more.
By providing our clients with a lineup of direct mailer options, all of which are customizable, you’ll choose the one that’s capable of snagging the attention of your audience and spurring them into action.
Choose Our Leading Automotive Direct Mail Marketing Agency!
Now that you’re more familiar with how the marketing moguls at Aspen Automotive do business, it’s time for you to get started on your dealership’s direct mail marketing campaign.
With the 100 years of combined experience of our team, you’ll have all the support you need to delight your current customers and attract new leads to your showroom.
To learn more about the direct mail options that are best for you, feel free to give us a call or send us an email today!
