When it comes to a successful direct mail marketing strategy, one thing is essential: data, data, and more data. That’s why arming your dealership with a direct mail campaign that’s fueled by trustworthy data sense analytics is a must.
Not only does this help you target the right customers, but it also ensures that you get the most bang for your buck for your advertising investment.
However, part of building an effective marketing strategy is to learn more about how marketing analytics work. Well, the team of experts at Aspen Automotive is here to help you understand data sense analytics with this convenient guide.
Thanks to the insights on this page, you’ll walk away knowing more about the important role that data plays in any direct mail campaign.
What is Data Sense Analytics?
Put simply, data sense analytics provide businesses with a closer look at the demographics, purchasing behaviors, lifestyles, and actions of their targeted audience.
By doing so, you’ll gain a clearer understanding of your ideal customer so that you can tailor your direct mail materials to satisfy their needs. Personalization is a pillar of successful advertising, utilizing accurate data sense analytics ensures that you’ll grab your audience’s attention.
To put things into perspective, a study conducted by the McKinsey Global Institute showed that data-drive organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as likely to be profitable.1
What does that mean for your automotive business? Well, by incorporating detailed, reliable data into your overall direct mail marketing campaign, you’ll increase the chances of creating leads and retaining customers. The result? Steady profit for your dealership.
Here are some of the areas in which data sense analytics can deliver information about your customers:
- Spending habits
- Products/services viewed by an individual
- Interests and lifestyle
- Customer spending patterns and more
With this knowledge, your dealership can begin to customize your direct mail strategy to speak directly to the audience who is most likely to take the action you want. That way, you’ll drive more business through your showroom doors and improve your company’s bottom line.
How We Use Data Sense Analytics
Now that you’re more familiar with what data sense analytics are, it’s time to take a look at how our team helps you create an effective direct mail program by harnessing the power of dependable data.
For example, our marketing specialists assist you with seizing and interpreting data so that you can turn those insights into measurable results for your dealership and greater satisfaction for your customers.
From there, we distill that data into a marketing master file for each customer, thereby providing you with the means to segment your audience based on their demographics and other information.
Finally, our data professionals use time-tested technologies to reach out to the right customers at the right time when they’re most likely to buy.
All in all, our data services allow businesses to more successfully target the correct audience and spur their customers into action to create a sound marketing strategy that helps you meet your revenue goals.
Learn More About Data Sense Analytics Today!
At Aspen Automotive, we’re committed to creating a more meaningful relationships between businesses and their customers. By providing your dealership with the insights of data sense analytics, you’ll boost your bottom line and help your company thrive year after year.
To learn more about the data services that are best for your direct mail marketing strategy, feel free to give us a call or send us an email today!