What better time for your customers to shop than during seasonal and holiday celebrations? Whether you’re preparing for the holidays, Independence Day, or any other festivity, buyers are in the mood to snag some new gear, especially a dependable vehicle.
Well, that’s precisely why holidays are the perfect opportunity to provide your audience with enticing seasonal promotions that’ll give them more reason to visit your showroom.
Fortunately, the team of marketing specialists at Aspen Automotive is here to help you learn more about why seasonal and holiday promotions are the key to gaining business. Let’s take a look at some of the ways this lead-generating advertising method can increase profits for your dealership!
1.) Short-Term Promotions = Long-Term Customers
Put simply, seasonal and holiday sales provide strangers and current customers alike with a reason to visit your dealership time after time.
Not only do these seasonal offers usually serve up special pricing on your products, which encourages drivers to stop by during the promotion, but they also keep you in the minds of your targeted audience.
By running special holiday programs, first-time visitors are more likely to keep an eye on your dealership for future sales. Over time, you’ll delight those customers and turn them into returning clients.
2.) Higher Spending Rates
According to the National Retail Federation, holiday seasons can account for nearly 29 percent of business’ annual sales.1
Due to the fact that consumers are already spending more to purchase gifts, the odds of your audience opting for a vehicle purchase during this time are greater, especially if their favorite model comes with a special promotion in honor of the season.
As a result of the attention-grabbing seasonal and holiday promotions you advertise around the holidays, you’ll wind up raking in more sales, thereby increasing business for your dealership as a whole.
3.) Lead Generation
When you present your targeted audience with a way to participate in a holiday giveaway or promotion, you stand the chance of increasing your reach throughout your community. That’s why seasonal and holiday promotions are one of the most effective ways in gaining business for your dealership.
For example, if you require all participants to include their contact information to take part in your annual holiday promotion, you’ll be able to store that information and send those customers advertisements for other specials that they may interest them.
Thanks to the customer data your team gathered from your seasonal and holiday promotions, you’ll drive more traffic into your dealership’s showroom and increase the chances of converting leads into lifelong customers.
Plus, the coupon codes and details included on your holiday programs can easily be tracked and give your marketing professionals further insight into how your promotion performed. That way, you can determine what worked and what needs to be improved to give your dealership a solid return on investment.
Learn More About Our Seasonal Promotion Options!
At Aspen Automotive, we’re proud to provide over 10,000 individual dealers with direct mail marketing options that help you increase your company’s presence in your local community.
By opting for some of our lead-generating direct mail marketing and other advertising techniques, you’ll direct more business to your dealership and boost your bottom line.
To learn more about the seasonal and holiday promotional materials our team of skilled professional has to offer, feel free to give us a call or send us an email today!