The holidays have become synonymous with shopping, and we’re not just talking about end-of-the-year celebrations. No matter if it’s President’s Day, the 4th of July, or another annual holiday, it’s the perfect time for consumers to snag a special offer on something shiny—like one of the cars in your showroom.
Well, there are a few industry tricks that can help your dealership maximize its returns on the upcoming season. Ready to learn more? Check out this guide on how your dealership can capitalize on seasonal direct mail created by Aspen Automotive.
Thanks to these tips, you and your marketing team will be well-prepared to make the most of those eager holiday buyers.
1.) Be an Early Bird
Let’s start simple: one of the best ways to ensure that you reach interested buyers across the market is to start advertising your holiday promotions early. As automotive customers prepare for a new season, they’ll be geared up to take advantage of new offers on their favorite models.
So, to keep your dealership top-of-mind for your customers, hit the ground running by informing them early about upcoming seasonal specials. That way, your holiday shopper will be more likely to remember your brand when it’s time for them to purchase.
Tip: Another benefit of starting off your auto marketing campaign early is that it gives your team time to determine the most effective advertising approach that yields the highest responses. Once the holiday season is in full swing, you’ll be ready with the direct mail methods that are most likely to increase sales.
2.) Turn to Multi-Channel Marketing
The most successful automotive marketing campaigns are the ones that tap into the strengths of all types of advertising techniques, including direct mail, email marketing, and other outlets. Why does the multi-channel method result in better sales for your dealership?
When a potential customer is more familiar with your dealership’s name and your holiday offer, they’re more likely to do business with you.
Plus, direct mail technologies and email marketing come with the added bonus of easy-to-access, trackable coupons that give your team some insight into the response rate for your dealership’s seasonal special.
Tip: By now, most consumers associate holiday imagery with shopping and exclusive offers. So, to drive home your automotive direct mail and catch the attention of your leads, don’t forget to use holiday imagery and bright colors for your marketing campaign.
3.) Reward Your Loyal Customers
While businesses tend to see the highest numbers of new customers during seasonal celebrations, it’s important to remember your dealership’s solid base of loyal consumers.
Due to the fact that satisfied customers are likely to return to your showroom, you’ll spend less money getting them through your doors than you would attempting to attract new customers.
By doing so, you’ll increase your dealership’s return on investment and delight your current patrons with a seasonal special.
Tip: Reward the loyalty of your return customers by offering a holiday loyalty program or exclusive promotion that’s created just for them. As a result, you’ll boost your customer retention rate and increase the chances that your regular clients will visit your showroom during the holidays.
4.) Go for the Bold
The fact of the matter is that, when it comes to getting noticed by your targeted audience, bigger is better. During the holiday season, your business has to compete with other companies that are vying for a place on your customers’ holiday shopping itinerary.
That’s why standing out from the crowd is essential. Luckily, doing that is as simple as placing your message on a large direct mailer. Plus, using a bigger envelope makes it harder for leads to ignore while sifting through the items in their mailbox.
Tip: To really tap into the curiosity of your customers, place a branded keychain or yearly calendar along with your dealership’s promotion into a box. When your audience receives a box in the mail, chances are that they won’t be able to resist the temptation to tear it open and see what’s inside.
How Your Dealership Can Capitalize on Seasonal Direct Mail: Get Started!
This year make the most of every holiday that passes by following these tips on how your dealership can capitalize on seasonal direct mail created by the marketing specialists at Aspen Automotive.
By incorporating these tactics into your seasonal automotive marketing campaign, your auto business will see a solid return on investment and increase revenue year over year. Get started on your dealership’s holiday promotion today by sending us an email or giving us a call!
