From a creative logo to a catchy slogan, there are certain characteristics that set memorable brands apart from others. Thanks to the rise of modern technology, television jingles and eye-catching billboards have been replaced with more convenient means of spreading your dealership’s message.
As a result, all your team has to do is design a campaign that’s designed to make your auto dealer even more recognizable to your audience, such as an email program. So, how do you improve your dealership’s brand awareness with email marketing?
To find out, check out this guide created by the marketing gurus at Aspen Automotive. With this convenient rundown of brand awareness tactics, you’ll have a better chance of improving customer engagement and increasing revenue for your dealership.
1.)Establish a Brand Personality
Customers recognize businesses that have a distinct disposition. That’s why it’s important to match the tone and copy in your automotive marketing emails to the personality of your dealership.
By doing so, your targeted audience will gradually get more familiar with your brand and understand what your team stands for before interacting with your dealership directly.
To make this idea more concrete, consider for a moment an instantly recognizable brand logo, such as the Apple logo®. Millions of consumers could see this image without any context and immediately know what brand its associated with.
This is the same type of reaction you should aim to achieve with your email marketing campaigns. With the right visuals and graphics to represent your dealership’s mission and vision, the recipients of your emails will quickly adapt to your brand’s identity.
2.)Prioritize Graphics Over Text
That’s right! When it comes down to improving your dealership’s brand awareness, more people are intrigued by interesting graphics and sharp calls-to-action than they are by blocks of text.
Not only does this encourage your dealership’s customers to keep reading your email, but they’ll also have a clear understanding of what they need to do to opt into the offer contained in the message.
Another effective email marketing strategy that raises brand awareness is to clearly advertise the customer benefit of following through on your dealerships CTA (call-to-action).
The result? Your consumers will associate rewards with your auto dealer’s identity, which ultimately improves brand awareness for your business.
3.)Set an Email Schedule
Consistency is a must for dealerships that are aiming to build more brand awareness amongst their current customers and potential leads. So, to make sure that you’re regularly providing your buyers with relevant content, establish an email marketing schedule ahead of time.
With a consistent pattern of providing your customers with valuable content, you’ll keep your subscribers engaged with your dealership, which encourages them to remain with your business for as long as possible.
4.)Send Welcome Emails
The best way to improve your dealership’s brand awareness with an email program is by making sure to send your newest subscribers’ welcome emails.
By immediately connecting with your dealership’s new leads and offering them helpful information, you’ll set the tone for the rest of your emails and your relationship with your customers.
Within these welcome emails, it’s important to include multiple ways to interact with your dealership’s website and other resources. That way, they can easily access additional details about your showroom, products, and services directly from the welcome email.
Improve Your Dealership’s Brand Awareness Today!
At Aspen Automotive, we’re committed to helping our clients reach their targeted audience with valuable content while also improving your dealership’s brand awareness with an email program.
Thanks to our expertise, you’ll build a solid email program that increases the customer experience for your buyers and sets up a healthy foundation for business growth.
To find out more about our email marketing techniques and our other automotive marketing capabilities, give us a call or send us an email today!