What is Social Media Marketing for Car Dealerships?

Social Media Marketing for Car Dealerships

Reaching your prospective car buyers is the key to generating reliable leads that result in revenue increases for your dealership. In the modern age, what’s the best way to reach your customers?

Where are they most likely to see your advertisements and, more importantly, engage with what you’re offering? Well, it all comes down to social media.

These days, roughly 79 percent of the US population have social media profiles1, which is why it’s high time for your dealership to incorporate a highly targeted, data-driven social media marketing campaign into your multi-channel advertising strategy?

To help you learn more about what types of social media marketing is best for car dealerships, check out this informative rundown provided by the team of social media gurus at Aspen Automotive.

Is Social Media Important to Car Buyers?

Dealership Technology To answer this burning question, let’s first consider this recent finding from the Social Media Trends study performed by Digital Air Strike.

When selecting a car dealership, 75 percent of car buyers and 68 percent of service customers indicated that social media platforms were more important than dealership websites.2

With that strategy-altering statistic in mind, it’s clear that social media is a crucial part of any healthy automotive marketing campaign.

By meeting your consumers where they spend most of their time (i.e. browsing Facebook®, Instagram, Twitter, etc.), you’ll create stronger, more frequent connections with prospective customers and repeat visitors to your dealership.

In addition to that, operating social media platforms for your auto dealer comes with a host of other benefits, such as:

  • Higher Conversion Rates
  • Increase Brand Awareness
  • Improved Customer Satisfaction
  • Better Brand Authority and more

Now that you’re fully aware of how important social media is to your potential buyers, let’s take a look at some of the best ways to leverage these platforms to increase your dealership’s revenue.

Effective Social Media Marketing for Car Dealerships

What are some of the most effective social media marketing methods for car dealerships? Take a look at some tried and true advertising tips that can help revitalize your social platforms:


A wide variety of media sources is a great way to keep your customers engaged.  So, whether you’re looking to provide interested buyers with handy car comparison or potential customers with a tour of your showroom, turning your social media marketing efforts to video platforms, such as YouTube™, catches the attention of niche consumers who prefer to watch rather than read.


Social Media Marketing As one of the most popular social media outlets, having a Facebook® account for your dealership is a no brainer. From this platform, you can quickly invite your customers to upcoming events and make special announcements that’ll show up directly on your target audiences’ Timelines.

At the end of the day, this social media giant is yet another way to keep your consumers informed, which ultimately leads to better customer engagement.


Looking to reach a younger audience? If so, Instagram is ideal for targeting millennials with photos of new models that have arrived at your showroom or all the exciting places they can visit inside vehicles that fit their lifestyles.

Plus, Instagram is a perfect platform from which to spread the word about upcoming specials on cars that align with the needs of younger buyers.


In 2013 alone, Twitter was responsible for $716 million in automotive sales.3 That’s why it’s essential to make your dealership’s presence known on Twitter by advertising special offers, upcoming events, and even those shiny, redesigned models that’ve just dropped in your showroom. As a result, you’ll capitalize on the power of a social media platform that’s designed for sharing.

Market Your Dealership with Social Media Today!

Ready to improve your dealership’s brand authority, boost lead generation, and improve revenue year over year? If so, it’s time for your business to partner with the social media marketing masters at Aspen Automotive who can guide you along the path toward better customer engagement.

To start harness the power of social sharing platforms, all you have to do is shoot us an email or give us a call today!

  1. https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/
  2. http://www.digitaljournal.com/pr/2730398