Social Media Marketing for Car Dealerships

Social Media Marketing

Reaching your prospective car buyers is the key to generating reliable leads that result in revenue increases for your dealership. In the modern age, what’s the best way to reach your customers?

Where are they most likely to see your advertisements and, more importantly, engage with what you’re offering? Well, it all comes down to social media.

These days, roughly 79 percent of the US population have social media profiles1, which is why it’s high time for your dealership to incorporate a highlyo targeted, data-driven social media marketing campaign into your multi-channel advertising strategy?

To help you learn more about what types of social media marketing is best for car dealerships, check out this informative rundown provided by the team of social media gurus at Aspen Automotive.

Is Social Media Important to Car Buyers?

Automotive Social MediaTo answer this burning question, let’s first consider this recent finding from the Social Media Trends study performed by Digital Air Strike.

When selecting a car dealership, 75 percent of car buyers and 68 percent of service customers indicated that social media platforms were more important than dealership websites.2

With that strategy-altering statistic in mind, it’s clear that social media is a crucial part of any healthy automotive marketing campaign.

By meeting your consumers where they spend most of their time (i.e. browsing Facebook®, Instagram, Twitter, etc.), you’ll create stronger, more frequent connections with prospective customers and repeat visitors to your dealership.

In addition to that, operating social media platforms for your auto dealer comes with a host of other benefits, such as:

  • Higher conversion rates
  • Increase brand awareness
  • Improved customer satisfaction
  • Better brand authority and more

Now that you’re fully aware of how important social media is to your potential buyers, let’s take a look at some of the best ways to leverage these platforms to increase your dealership’s revenue.

Effective Social Media Marketing for Car Dealerships

Social Media ProgramsWhat are some of the most effective social media marketing methods for car dealerships? Take a look at some tried and true advertising tips that can help revitalize your social platforms:


A wide variety of media sources is a great way to keep your customers engaged.  So, whether you’re looking to provide interested buyers with handy car comparison or potential customers with a tour of your showroom, turning your social media marketing efforts to video platforms, such as YouTube™, catches the attention of niche consumers who prefer to watch rather than read.


As one of the most popular social media outlets, having a Facebook® account for your dealership is a no brainer. From this platform, you can quickly invite your customers to upcoming events and make special announcements that’ll show up directly on your target audiences’ Timelines.

At the end of the day, this social media giant is yet another way to keep your consumers informed, which ultimately leads to better customer engagement.

Social Media EngagementInstagram:

Looking to reach a younger audience? If so, Instagram is ideal for targeting millennials with photos of new models that have arrived at your showroom or all the exciting places they can visit inside vehicles that fit their lifestyles.

Plus, Instagram is a perfect platform from which to spread the word about upcoming specials on cars that align with the needs of younger buyers.


In 2013 alone, Twitter was responsible for $716 million in automotive sales.3 That’s why it’s essential to make your dealership’s presence known on Twitter by advertising special offers, upcoming events, and even those shiny, redesigned models that’ve just dropped in your showroom. As a result, you’ll capitalize on the power of a social media platform that’s designed for sharing.

How to Maximize Your Dealership’s Social Media Marketing Returns

Ready to build out your dealership’s automotive social media marketing plan? We thought so! Try out some of these tricks to get the most out of your social media channels and capitalize on your advertising investment.

1.Educate Yourself

Social Media Education Social media marketing strategies are not one-size-fits-all. Effectively harnessing the world of social media requires a little bit of know-how, which is why it’s valuable to spend some time learning the ins and outs of different platforms and the type of content that’s best suited for each one.

By understanding the various social media channels out there, you’ll have a clearer picture of the types of audiences you can reach through each of your dealership’s profiles. That way, you’ll create interesting content for the types of buyers who are most often found on FacebookÒ, YouTubeÔ, Twitter, and more.

2.Connect with Influencers

Like it or not, customers listen to those who they admire. Luckily, these influencers can be used to your dealership’s advantage. For instance, connecting with these influencers and building a working relationship with them can encourage their followers to do business with your team.

From there, those same influencers can craft promotional content that aligns with your brand’s overall mission and image.

3.Post Consistently

Social Media PostingPart of creating a successful automotive social media marketing plan is determining the frequency at which you’ll post to your dealership’s profiles.

You want to strike a balance that provides your consumers with enough content to stay engaged without sending too many low-value messages that crowd their social media feeds.

That’s why it’s important to establish a social media marketing schedule. Whether you’re creating new posts every other day or every week, set aside enough time to respond to comments made by your followers.

As a result of this attention-to-detail in regard to your social platforms, you’ll develop lasting relationships with your current customers and draw new leads into your showroom.

4.Converse with Your Followers

Following our last tip, you’ll want to engage with your dealership’s targeted audience even further by doing more than responding to comments that they make on your posts.

By answering questions, directing your leads to various parts of your dealership, and interacting with them in other ways, you’ll soon have a healthy following of interested followers that look forward to your team’s posts.

Market Your Dealership with Social Media Today!

Ready to improve your dealership’s brand authority, boost lead generation, and improve revenue year over year? If so, it’s time for your business to partner with the social media marketing masters at Aspen Automotive who can guide you along the path toward better customer engagement.

To harness the power of social sharing platforms, all you have to do is shoot us an email or give us a call today!