How to Choose the Best Marketing for Your Automotive Dealership in 4 Steps

Automotive Marketing Agency

Your dealership is unique, which is why you need a marketing plan that’s tailored to fit your history, your brand, your vision, and most importantly, your buyers.

To achieve that, you need a team of automotive marketing professionals by your side who can craft every last detail of your advertising approach.

Well, at Aspen Automotive, we’ve helped over 10,000 dealerships across the U.S. and Canada design the customized marketing solution that both increases sales and gets your name in front of your targeted audience.

Before you get started, however, it’s essential to learn more about how to choose the best marketing for your automotive dealership. That’s why we’ve created this handy guide so that you and your team can begin planning an effective advertising method. Take a look!

Step 1: Define Your Goal

Loyalty ProgramFor starters, your dealership should get a firm grasp on what it is you’re hoping to achieve through your marketing strategy. Maybe you’re looking to attract new buyers, boost sales, or retain your current base of customers.

Whatever your business aim may be, identifying your objective is the first step toward creating a successful marketing plan that’s built to help you achieve that goal.

Start by determining the areas in which your dealership needs to improve. Whether you want to revamp your promotions, reconnect with your audience via social media, or build a solid customer loyalty program, take some time to evaluate your business numbers.

Doing this will tell you more about where you should focus your energy to ensure that your dealership thrives.

Step 2: Identify Your Target Audience

Target Marketing

“Who is my ideal customer,” is a question you’ll ask yourself at the second stage of marketing plan creation. One of the best ways to thoroughly define your targeted consumer is by building a detailed profile that includes their demographics, lifestyle, shopping habits, and other helpful tidbits.

Why is this such a crucial aspect of designing a sales-boosting automotive marketing plan for your dealership? By identifying your targeted audience, you can build a more effective advertising approach that has the highest probability of converting new buyers into repeat customers.

With the information you’ve gathered about your targeted audience, each facet of your marketing method can be tailored to fit the needs of your consumers, which ultimately, improves the odds that they’ll engage with your dealership.

Step 3: Choose Your Automotive Marketing Tactics

Direct Mail Marketing Now that you’ve defined your target audience, it’s time to determine which automotive marketing methods will be most effective in moving your leads through the buyer’s journey toward a sale.

The first thing to do is to think about what stage of the buyer’s journey your leads might be in based on their demographics and search history.

Then, you’ll want to choose the auto marketing technique that caters to the typical needs of someone who’s in the awareness, consideration, or decision stage of the buyer’s journey.

For instance, a sales promotion postcard is a perfect marketing option to encourage brand new or on-the-fence buyers to finally choose your dealership to purchase their new car.

Plus, the personalization technologies provided to dealerships today allows you to determine the exact make and model of the vehicle that each individual is most interested in, so that you can include relevant information on your marketing materials.

That way, your audience will feel like your dealership truly cares about helping them find the right car.

Step 4: Work with the Right Automotive Marketing Agency

Best Automotive Marketing


Last but certainly not least, you need to partner up with a well-versed automotive marketing agency that has all the necessary recourses to increase brand awareness, customers engagement, car sales, and buyer satisfaction for your dealership.

Well, it just so happens at the automotive marketing gurus at Aspen Automotive are prepared to customize every last detail of your dealership’s auto marketing campaign.

With our creative know-how, advanced data technologies, and in-house production facility, nothing will stand between your team and your marketing objectives.

To find out more about how to choose the best marketing for your automotive dealership, give us a call or send us an email today!