Think about the most iconic brands in the world. What’s one thing that they all have in common? For the most part, companies with solid branding have achieved that split-second recognition that so many businesses strive for.
Whether their campaigns are centered around a simple logo (think Apple®) or a memorable slogan, there are numerous benefits to be had by focusing your dealership’s efforts on brand marketing. To fully reap the positive effects of brand marketing for your dealership, it’s important to understand how the process works.
That’s why the professionals at Aspen Automotive are here to help you learn how to brand market your automotive dealership. With this guide, you’ll start raking in new customers and improving your business revenue year over year.
What Is Brand Marketing?
First, let’s define the terms “brand” and “brand marketing”. In short, a brand embodies the identity of your automotive dealership. Your business’s brand represents your reputation, what you sell, how your team does business, and your overall mission.
Brand marketing refers to the way in which your brand identity is used to sell the vehicles and other services offered in your showroom.
At the end of the day, the goal of brand marketing is to create an immersive shopping experience for your customers that sets your dealership apart from all others. The result? Loyal customers, new leads, and solid returns on investment.
The Steps to Brand Marketing Success for Your Dealership
To create an easily identifiable brand image, you need to get creative. From your logo to the wording used in your advertising messages, every aspect of your dealership’s automotive marketing campaign should align. How do you get there, though? Check out these steps:
Define Your Purpose
Before you put pen to paper (or finger to keyboard), it’s essential to first identify your dealership’s central mission. To fully define your brand, consider the following questions:
- How does your dealership stand out from the competition?
- What are you trying to sell?
- Why should your customers do business with you?
- What emotions do you want your buyers to feel when viewing your advertisements?
By answering these questions, you’ll have a clearer sense of what your team’s brand marketing statement should be. Having a clear, concise, memorable mission not only helps your employees align with your dealership’s values, but it also makes your brand instantly recognizable by your consumers.
Infuse Your Branding into Your Marketing Efforts
No matter how your customers interact with your dealership, they should be able to easily identify an email, direct mailer, social media account, or any other aspect of your business. To achieve this, the brand marketing for your automotive dealership should be consistent.
Whether you use the same color themes, customer service greetings, logo placement, or any other type of branding, keeping things uniform is the best way to help your customer remember your dealership.
Choose a Voice and Stick with It
Just as your branding should remain consistent, the voice and tone of your dealership’s communications should be uniform as well. Based on your established brand mission, develop some ideas for the type of voice that should be used in your advertisements.
Then, create a few templates for your team to follow when creating new ad copy or select a list of key words that everyone should use during the day-to-day at your showroom. Eventually, you’ll find that the voice you chose effortlessly infuses itself into every aspect of your brand identity.
Build Trust with Reviews
Customers count on other customers’ experiences to decide whether or not to give your dealership their business. That’s why encouraging your previous buyers to write reviews on your business is a critical aspect of brand marketing.
As one of the best ways to market your dealership’s brand, customer reviews let potential new leads know that your showroom is the one to go to if they’re looking for quality customer service.
The only catch is that you need to ensure that you customer service is built to please. That way, there’s a high likelihood that your buyers will promote your dealership by posting a positive review.
In addition to that, make sure that you highlight these reviews on your website, social media platforms, Google My Business™ listing, and anywhere else you can. As a result, consumers looking to purchase a new vehicle will see that other buyers have had wonderful shopping experiences at your showroom.
Brand Marketing Your Automotive Dealership: Learn More Today!
At Aspen Automotive, we believe that a well-defined brand identity is the key to automotive marketing success for your dealership.
Regardless if you’re hoping to attract new customers, build customer loyalty, or reach your revenue goals, our team of automotive marketing gurus is here to work with your dealership to construct a strong brand foundation that will help you cultivate a thriving business.
Why not begin the conversation today? All you have to do is give us a call or send us an email!