When it comes to creating a marketing plan for your dealership, incorporating social media into your approach is a great way to expand your brand and reach a larger audience. After all, it’s estimated that 3.5 billion individuals around the world frequent these digital platforms. With a large number of participants and cost-effective marketing options, there’s no surprise that social media is a fan favorite.
With so many businesses flocking to social media, our experts at Aspen Automotive have thoroughly studied how social media is an invaluable asset to your marketing strategy. To give you some insight, we’ve put together a list of five ways to drive results with your dealership’s social media. Curious to learn more? Let’s get started!
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Social Media Marketing: The Basics
Social media marking, as the name suggests, is a form of marketing in which you use your social media accounts to share your message. Social media is a great way to create engagement among followers and create brand awareness.
Social media marketing is an effective marketing tool that’s used to drive traffic to your website, increase sales, and learn more about what people are saying about your dealership.
Using social media marketing offers many benefits, some of which include:
- Access to a larger audience: With more than three billion social media users, you have a higher chance of reaching more people with your message. Plus, with access to a larger audience, you can further increase brand awareness.
- Chance at humanization: Social media gives your dealership the opportunity to make yourself seem more human. Studies show that the more the human side of your business shows, the higher the ability to make human connections.
- Engage with audience: Social media opens a two-way communication channel that allows you to speak directly to the audience and lets the audience to speak directly to you. Furthermore, the audience can engage with one another.
As you can see, social media marketing offers many benefits.
How to Plan Your Social Media Marketing Campaign
Before you can drive results with your dealership’s social media campaign, you need to set up your campaign. To do so, you need to plan your social media strategy. Planning your strategy includes thinking of topics like:
- Decide on your goal: Are you starting a social media marketing campaign to share an update? Are you looking to increase brand awareness? Before anything else, decide why you’re running the campaign.
- Choose your platform: Do you want to run an ad on Facebook, Twitter, Instagram, or one of the other popular social media platforms? Decide on who your target audience is and choose the platform that most accurately matches your targeted demographic.
- Plan your content: What will you share? Are you sharing an article, a video, or the link to long-form content on your website? This is where your dealership and message will shine through.
To help you learn more about types of content and how your content can drive results with your dealership’s social media page, keep reading below!
1). Be Original
When you’re planning your dealership’s social media strategy, make sure you’re taking full advantage of original content. Sure, utilizing pre-generated content is less time consuming, but when you post original content, you’ll be seeing the benefits roll in.
When you use original content, you have a higher chance at appealing to your targeted audience. The benefit of this is that you have a higher change that you’ll see financial advantages. Additionally, when you create original content you have a higher chance of ranking. That’s because Google encourages original content. Those who use their own content will rank higher on Google.
2). Don’t Be Afraid to Use Video
Who doesn’t love watching videos? With an estimated 5-million YouTube videos watched every day, it’s no surprise that people not only love watching videos, but they spend a lot of time watching, too. In fact, video is actually the preferred way individuals consume their content.
When you’re looking to create videos as a way to drive results with social media marketing, you’ll want to keep the videos short and simple as to hold your audience’s attention and provide a higher chance of being liked and shared with others. You’ll also want to add your dealership’s logo, so your videos are branded, which helps create brand trust.
3). Engage with Your Community
One of the great components of social media is that it creates a multi-channel connection, meaning your dealership can communicate directly with your clients, your clients can communicate back, and your clients can even interact with one another.
Since social media allows for this form of communication, make sure you’re taking advantage of this. Take the time to like, comment, and respond to mentions of your dealership both on your social pages and on others. In doing so, your clients will find you as a trustworthy resource and are likely to remember your dealership over another in the future.
4). Cross-Promote Your Accounts
When you are creating a social media marketing plan, chances are you won’t be limiting your dealership to only one platform. Ideally, you’ll be utilizing several platforms in varying ways, so you can better reach your targeted audience.
If you post a video to YouTube, don’t be afraid to direct your Facebook or Twitter followers to that page. Are you advertising a new college graduate promotion on Instagram? Let all your followers know by redirecting them to your other accounts.
5). Track Your Analytics
The only way to know if your social media marketing was successful is to track your analytics. When analyzing, look at more than your likes, shares, and comments. You also want to see if your channels are delivering the ROI (returns on investment) that you expected. If they’re not, don’t be afraid to change up your strategy, what you post on which platform, and more.
Get Started Today
Are you ready to use social media to drive your dealership’s results? If so, now’s the time to do so. With the help of our social media marketing experts at Aspen Automotive, we can help you exceed your marketing expectations.
To get started, simply give us a call or send us an email today!
