Technology is a huge asset. It’s a way for friends and family to stay connected to one another and businesses to keep consumers informed. With more than 3.9 billion email users, there’s a lot for consumers to filter through to find the information they’re looking for.
On average, individuals receive an estimated 126 emails per day.1 With so much content to filter through, it’s easy for something—like a limited time sale—to go unnoticed until it’s too late.
Make sure your information is never missed by skipping the digital marketing and going the direct mail route. At Aspen Automotive, we are direct mail-marketing experts and are here to help you learn more about this marketing alternative. Keep reading to learn more!
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What is Direct Mail?
Direct mail is a form of marketing that has been around long before the internet. It consists of sending unsolicited mail directly to an individual, usually in the form of a letter or postcard. Advantages to direct mail marketing include:
- Cutting through email noise
- Providing an interactive form of marketing
- Increasing ROI
Why Does Direct Mail Work?
With easy access to digital marketing, many businesses are turning to email and social media as their mail form of marketing. Break free from the crowd and reap the benefits of direct mail where you’ll likely experience less competition.
For example, it’s estimated that 294 billion emails are sent each day.1 Mail, on the other hand, is far less at just 472.1 million pieces.2
While this is still an exorbitant amount of mail, its far easier to break through the noise of email by using direct mail.
Related Reading: Direct Mail for Beginners
Stop Competing with Email Noise, Reach Your Audience through Direct Mail
Setting up your direct mail campaign is easy, especially with a team of experts by your side. Here’s how you can set up your direct mail campaign in five easy steps!
1). Set a Goal
Before anything else, you need to decide why you’re starting a direct mail campaign.
Are you highlighting new vehicles in your inventory? Are you running a service special? Deciding why you’re running a direct mail campaign and what you hope to accomplish is step one.
Related Reading: How to Increase Direct Mail Lead Generation
2). Determine Your CTA
Now that you have an idea why you’re running a campaign, you need to decide on your specific call to action (CTA). This is a one- to two-sentence summary of the next step the reader needs to take. Should they visit your dealership or schedule an appointment online?
Deciding which CTA will be most effective to boost your ROI is the next necessary step.
Related Reading: Direct Mail Response Rates
3). Create Your Mailing List
Now that you have a strong idea of the direction you want to take with your campaign, you need to decide where you’re sending this information. Some ways you can break up your mailing list is by:
- All residents in a certain area
- Credit score lists
- Those with a lease/loan expiring
- And much more
This way, you can fine-tune your mail campaign to reach a certain group of people.
Related Reading: Targeted Direct Mail Lists
4). Design Your Campaign
The fun part of running a direct mail campaign is creating your design. With direct mail, you have the freedom to customize your campaign based on size, color, and material.
You also have the option to create unique campaigns that could include 3D designs, QR codes, and more.
Related Reading: Effective Direct Mail Examples
5). Track Your Progress
No campaign is complete without tracking its progress. This way, you can see where things went well and where there’s room for improvement. This way, your next direct mail campaign will likely be better and show even more ROIs than before.
Set up Your Direct Mail Campaign Today
Are you ready to stop competing email noise, break free from the norm, and start seeing success with your marketing campaigns? Setting up a direct mail campaign is the way to go. Our team at Aspen Automotive is ready to help you, so simply give us a call or send us an email to get started today!