You want to build your business and enjoy consistent growth. To do that, you have to attract customers. One of the best ways to draw them in is to put yourself in your prospects’ shoes, and that means understanding the car buyer’s journey.
No one should go on a journey alone. Let Aspen Automotive be your guide as we walk you through the customer’s experience and show you how to help them find their way to your automotive business.
MARKETING FOR THE BUYER’S JOURNEY
So, now that you’re familiar with the buyer’s journey, you’re probably wondering how you can design a marketing strategy that’ll move things along and guide customers to your business. The best approach is to appeal to all three stages.
Fortunately, that gives you lots of options. It’s smart to include both push and pull, or inbound and outbound marketing in your strategy. That way, you’re making customers aware of their needs, drawing them in to consider your business, and helping them make a decision.
For example, you can attract both new and longtime customers with your mailers. Whether it’s a postcard or a newsletter, you can draw them in with relevant content and offers. Then, using tools like QR codes and personalized URLs (PURLs), you can direct them to your website, landing page, or other useful content.
The same is true with banner ads and social media posts. Either way, make sure that both your digital and direct mailers include calls to action, so your prospects know what to do. You should also feature informative content like blogs and eBooks on your website to help prospects learn more and consider your business.
After you’ve connected with a consumer through direct mail or a well-placed ad and they’ve engaged with you, you can nurture them as a lead through targeted mailers and emails. Think of these tools like signposts that’ll help consumers on their buyer’s journeys.
GO ON A JOURNEY WITH ASPEN AUTOMOTIVE
From creating awareness to helping leads decide to do business with you, Aspen Automotive will be by your side through every step of the car buyer’s journey. With our industry experience, you’ll be able to connect with the right people at the right time. Contact us to get started!