What Is Multi-Channel Marketing

Multi-channel marketing is one of the most effective ways to track leads and build a loyal customer base. What is multi-channel marketing? To help you understand this comprehensive strategy, Aspen Automotive looks at what it is, what the benefits are, and how we can help you implement it in your next campaign.

Utilize a Variety of Mediums With Multi-Channel Marketing

Direct EmailMulti-channel marketing is a strategy that uses a variety of communication channels to reach leads and existing customers with a consistent message. Rather than implementing a different campaign for every platform, multi-channel marketing treats everything as part of the same campaign. Some of the channels that you’ll typically include in a multi-channel marketing campaign include:

  • Direct mail
  • Email
  • Social media
  • Text message notifications

This allows you to reach customers and new leads in a variety of ways. Plus, tying everything together into one unified marketing strategy offers all sorts of both short-term and long-term benefits for your business.

Advantages of Multi-Channel Marketing

Choosing to incorporate a multi-channel marketing strategy is sure to benefit your business. From making first contact through direct mail to following up with well-timed alerts, emails, and social media posts, it’s a perfect way to cover all your bases. Some of the ways this strategy can help your business include:

Increased Exposure

Direct Contact Women Opening EmailIf you bank on just one channel, your message won’t be seen by as many people. Yes, you can build a targeted mailing list, but what if some of your leads spend more time on Facebook or checking their email? A multi-channel approach increases the odds that they’ll see what you want them to see.

More Choice for Consumers

Everyone loves having options. When you reach out to leads and customers on multiple channels, you’re giving them the power to decide how they’d like to communicate with you. Having that information can improve your ROI by letting you design campaigns around reaching people on their preferred platform.

Easier Results Tracking

Tying every channel together makes it much easier to keep things organized. That’s because a multi-channel approach lends itself to data solutions, so you’ll be able to track who’s received a mailer, who’s scanned a QR code, who’s signed up for your email list, and who’s actively engaged with your business on social media.

On the flip side, if you’re keeping channels separate, you may miss some opportunities. For example, if you’re trying to reach a new lead through mail or email, you may not know that they’ve already been communicating with you through social media. Bringing all those channels together into a united campaign can solve that for you.

Consistent Branding

A multi-channel marketing approach is also an ideal way to build your brand’s identity. Featuring consistent colors, designs, and messaging across multiple channels makes your business more recognizable. It also ensures that your audience has a chance to redeem any promotions that you’re running, no matter what channel they spend the most time on. Plus, it also sets you apart from the competition.

Implement a Multi-Channel Strategy With Your Automotive Marketing

At Aspen Automotive, we have the tools and experience needed to tailor your campaign around reaching people across multiple channels. From our knowledge of direct mail marketing to our data solutions, we’ll help you reach your leads and monitor your results.

Contact us to learn more about multi-channel marketing and to get started.