Postcard Marketing 101
Postcard marketing is a form of direct mail that allows you to make announcements, share coupons, or inform your customers, and potential leads of current offers. These small pieces of mail make a statement.
Direct mail marketing still makes a statement, even in the age of email and smartphones. In fact, 41 percent of Americans look forward to checking their mail!1 You can reach a customer at their home with your postcard.
Ways to Use Postcard Marketing
Postcard marketing can have several different goals, depending on how you want to use it.
Want to reconnect with old customers or reach new leads? Send a postcard! Postcards can act as a reminder that your business exists and re-establish that connection.
Maybe a potential lead needs an oil change, or it’s time for them to shop for a new vehicle? Send a postcard to introduce your dealership and its services!
Postcard marketing allows you to inform your current customer base and new leads of upcoming deals! Is a holiday on its way? Let everyone know about the sales event you’re holding.
Interactive Postcard Marketing
You can also connect with your customers and potential leads more personally via postcard marketing. Customized personalized marketing grabs attention because it’s personal. Combine it with interactive marketing, like:
- QR Codes
- Personalized URLs (PURLs)
QR Codes and PURLs guide potential leads and customers to your site from the postcard and show them exactly what they’re looking for, whether that’s a financing page, a trade-in page, or even the type of vehicle they’re interested in.
Your customer gets a personalized postcard that shows that your dealership has kept them in mind and an easy way to get to your website.
Benefits of Postcard Marketing
Postcard marketing has benefits for you and your customer. To start, postcards are small and effective. When someone receives a postcard, it’s small enough to save on the fridge or a bulletin board without taking up too much space. Your business remains on the customer’s mind for when they’re ready to shop for their next vehicle.
Postcards help you save:
Postcard marketing generally is less expensive than other types of direct mail. These pieces are small and pack a punch with color and style.
They also don’t require envelopes, saving paper, and making your campaign a touch greener. When someone checks their mail, that lack of envelope also stands out. The colors and style of your postcard stick out, grabbing attention!