The Importance of Email Marketing for Your Automotive Dealership

Email Marketing

Research shows that 99 percent of users check their email inbox every day.1 With a targeted email marketing campaign in place, you can keep your automotive dealership top of mind for both current and potential customers. So, when they need a new vehicle or other service, you will be the first place they turn.

Since 1986, Aspen Automotive has helped over 10,000 individual dealers. Learn more about the importance of email marketing for your automotive dealership and how we can help today.

Benefits of Email Marketing for Your Automotive Dealership

How Email Marketing Generates ResultsToday, email is one of the most popular and preferred methods of communication. In fact, according to HubSpot, 50 percent of people make a purchase based on marketing emails once per month or more.1 That means, when your dealership runs an email marketing campaign, you increase the chances that your established and potential customers will act, which can lead to:

  • More vehicle sales
  • A larger customer base
  • Greater returns on investment (ROIs)

HubSpot research shows that 60 percent of users open emails via their mobile device, so it’s important to optimize your emails accordingly.2 When you send an email, you make it easy for people to take the next step in the car-shopping process, whether they are using a desktop or mobile device.

How Email Marketing Generates Results

By creating personalized, optimized messages for your customers, you can increase open rates by up to 50 percent, getting them one step closer to engaging with your dealership.3 To boost engagement even more, you can also easily supplement your email marketing campaigns with images and videos to increase your click rate by up to 300 percent.3

Accurate & Applicable Information for Your Dealership

Databases on Current & Potential Customers

According to HubSpot, 78 percent of the most effective email marketing campaign strategies use audience segmentation and 72 percent of them use personalized messages.1 Aspen Automotive provides the data-driven information you need to create customized email marketing campaigns that can drive results:

Dealership Management System

To improve your email click-through rates and ensure your emails reach your intended audience, it is crucial to maintain an up-to-date database of accurate customer contact information. Our Dealer Data Download can help. It retrieves and updates your Dealership Management System to ensure the accuracy of your records, reducing duplicate or incorrect information.

Databases on Current & Potential Customers

In addition to helping you maintain an accurate Dealership Management System, our detailed databases can provide you with the information you need to tailor your emails to your customers’ needs. The databases we offer include:

  • Aspen SureDrive Data provides information about the make, model, year, and style of car each of your customers chooses to drive or lease.
  • Real Time Credit Score Data pulls accurate information from the three major credit bureaus.
  • Lease/Loan Enders provides information about customers’ remaining lease payments or the percentage of auto loans they have left.

With this information in hand, you can create tailored email campaigns with personalized messages that speak to each customer’s current wants and needs, driving them to act.

Experience the Value of Email Marketing for Your Dealership Today

At Aspen Automotive, we have over three decades of experience helping automotive dealerships run successful marketing campaigns that engage their target audiences and drive real results. Contact one of our email marketing experts to learn more about how our proven approach can help your dealership today!

 

1 https://blog.hubspot.com/marketing/email-marketing-stats

2 https://blog.hubspot.com/marketing/email-marketing-stats-list

3 https://www.oberlo.com/blog/email-marketing-statistics