Do you have an annual sale going on at your dealership? How about a new financing offer, holiday promotion, or seasonal contest? Whatever special promotions you want to offer, you need an effective way to inform potential buyers about them. Direct mail can get your message in front of the right people.
At Epsilon Individual Automotive, we have a team of experts who know all the ins and outs of direct mail marketing from design to production. Learn more about how we can help your dealership advertise your special promotions with direct mail today!
Why Use Direct Mail for Special Promotions?
Over 40 percent of direct mail recipients read or scan the direct mail that comes to their mailbox, making it an effective way to attract buyers with special promotions throughout the year.1 Today, there are a wide array of creative ways to use direct mail to delight past, present, and potential customers.
Create Customized Special Promotions for Your Customers
At Epsilon Individual Automotive, we have a range of data solutions that can make your direct mail special promotions campaign even more effective. Our Dealership Management System and other databases enable you to create special promotions targeted at individual customers.
Along with you with accurate and up-to-date customer contact information, we have other databases with key information about where customers are on their automotive journey. Our databases include:
- Real Time Credit Score Data that tells you what credit score a previous or potential customer currently has.
- Lease/Loan Enders that tell you how many months a customer has left on their lease or auto loan payments.
- Aspen SureDrive Data that tells you what make, model, year, and body style a customer has purchased in the past.
With this information, you can send specific special promotions at the right time—and, when your customers open a personalized promotion that matches their unique needs, they will be further incentivized to visit your dealership.
Since 1986, Epsilon Individual Automotive has helped over 10,000 individual dealerships attract and keep more customers with effective, eye-catching direct mail marketing campaigns. Contact us at Epsilon Individual Automotive to find out how we can help your dealership use direct mail for special promotions today!