As your dealership begins its next marketing campaign, have you considered direct mail? With the number of advanced digital technologies at your disposal, you may look at direct mail marketing as a thing of the past. At Epsilon Individual Automotive, we know this couldn’t be further from the truth.
Our marketing solutions challenge the drawbacks of direct mail marketing and offer an effective way of getting new customers at your dealership. Want to learn more about how we achieve this? Read on!
How Does Direct Mail Work? | Learn More About Our Interactive Auto Marketing Programs!
Direct Mail Marketing Drawbacks & Our Solutions
When considering your next marketing campaign, you may be wondering how direct mail manages to get more people in your dealership’s doors. In the sea of endless daily emails, it can be easy for customers to get overwhelmed and miss yours.
Direct mail has a different effect. In fact, 41 percent of Americans look forward to checking their mail each day, making direct mail a more favorable option.1
Although direct mail marketing does offer some drawbacks, our Epsilon Individual Automotive team has solutions ready to challenge them:
Return on Investment
Return on investment (ROI) is an important consideration when creating your marketing strategy. It helps ensure you’re getting the right results for your value.
With direct mail marketing, our team can deliver a high ROI. Statistics show that the response rate for direct mail is up to nine times higher than the response rate for emails.1 In comparison to social media, direct mail offers a comparable 29 percent ROI.1
Traditionally Time-Consuming
Direct mail can be traditionally time-consuming, especially considering the time needed to put together your mail, send it out, and give your customers enough time to read and respond. This is where our team comes in.
We take care of the heavy lifting for you with the help of our state-of-the-art printing facility and our 72-hour turnaround time. We provide quality, eye-catching mail in no time, so you can focus on taking care of your customers.
Direct Mail Is Non-Instantaneous
Another drawback to direct mail is the time it takes to deliver. Our team works around this by putting in the personalization and creativity to your marketing strategy. What this means for your customers is that the mail they receive caters to their needs and stands out from the crowd.
While only 44 percent of people can recall a brand immediately after seeing a digital ad, around 75 percent of people can recall a brand immediately after receiving direct mail.1 Mail sticks around the house a lot longer, too, which means that your brand has the time to make its mark.
Mailing to the Right People
What about getting mail to the right people at the right address? At Epsilon Individual Automotive, we use innovative technology to make sure your mail is reaching the right audience. With our data-driven marketing, we’re able to discover important information about individual car-shopping preferences, such as previous vehicle purchases.
Your audience will receive mail that speaks to their needs, making your dealership a great option for their next car-shopping journey.
Start Your Next Campaign With Epsilon Individual Automotive Today
At Epsilon Individual Automotive, we’re thrilled to help your dealership thrive with the success of our direct mail marketing strategies. Our solutions work against the drawbacks of direct mail marketing by combining innovative technology with personalized mail.
Contact our team to start your next marketing campaign!
1 https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
