How Tracking Numbers Generate Leads
A lead refers to someone who is interested in something you’re selling. Any time someone interacts with your dealership, whether they visit your inventory online or fill out a contact form, they become a potential lead.
When you use tracking numbers to generate leads, you can get a clearer idea of your interested buyers and what their needs are. The more personalized you can make your marketing, the more likely your interested buyers are to engage with your business.
800 tracking numbers are versatile and can be accessed across many marketing platforms. Potential customers can find a contact number in emails, direct mail, or even on your website, making it easier to learn more about your dealership and engage with it.
The Importance of Tracking Numbers
800 lead-generating tracking numbers allow you to understand what marketing strategies work best for your dealership. When you begin your 800 tracking numbers campaign, you can use different numbers to better track the success of your marketing.
For example, if the number on a direct mail campaign is different than the number on an email campaign, you can gather clear data to see which campaign was more successful.
With so much information at the tip of our fingers, you may wonder if phone calls continue to play an essential role in marketing. Thanks to their versatility and the personalization of speaking with an experienced representative, phone calls still play a vital role. In fact, 41 percent of sales representatives say their phone is the most valuable tool for work.*
Aspen Automotive Data Solutions
800 lead-generating tracking numbers provide a data-driven solution for long-term automotive growth. When you work with Aspen Automotive, we’ll work with you through every step of the campaign. You’ll also have our extensive list of automotive data-driven technology to support your campaign.
With advanced tools like Aspen SureDrive Data, we can keep track of your potential customers’ vehicle habits. Knowing the make, model, year, and how the car was financed can help you better identify your customers’ needs.
Additionally, as you begin to track potential leads, our saturation lists can help get the word out to more people. If you include an 800-tracking number in your direct mail campaign, we can ensure that mail reaches everyone in a certain area.