Direct mail marketing is an effective way of promoting your dealership services and increasing total customer engagement. Before you partner with a direct mail marketing service, you want to ensure it provides all the resources for a successful campaign.
At Epsilon Individual Automotive, we strive to create innovative direct mail marketing strategies that benefit your dealership. Here are four essentials to look for when choosing your direct mail services.
Customization & Design
How can you guarantee that your direct mail will stand out and best represent your dealership? When you choose a direct mail service, you want to partner with a company that offers intentional personalization and customization for your mail design.
For example, oversized envelopes have the highest response rate at 5%.* Partnering with a direct mail marketer that understands the importance of design will lead to positive results. The marketing professionals at Epsilon Individual Automotive can help your mail make a positive impression and more likely to be opened by customers.
Data Solutions
In an increasingly digital world, your direct mail partner should be able to integrate innovative technologies into your direct mail campaign. At Epsilon Individual Automotive, we have several data solutions available to improve customer engagement and market to the right people, including:
- SureDrive Data
- Real-Time Credit Score Data
- Lease/Loan Enders
- Dealer Data Download
- Autoproval
With resources such as SureDrive Data, we can better understand the automotive demographics of your audience. The benefit of data-driven marketing allows us to personalize your direct mail to your customer’s needs, making them likely to engage with your services.
Tracking Capabilities
To ensure a high ROI (Return on Investment) in your direct mail campaign, you want to work with a direct mail partner that can keep track of your marketing performance and total engagement.
Epsilon Individual Automotive can monitor your campaign’s performance with marketing solutions, like personalized URLs (PURLs) and 800 lead-generating tracking numbers. Then, we can use these results to make changes and work towards higher engagement.
Efficiency & Expertise
The professionals at Epsilon Individual Automotive have over 100 combined years of automotive retail experience. Along with our innovative automotive data solutions and marketing experience, our team oversees every part of your direct mail campaign, from conceptualization to production.
Our in-house production studio allows us to create and distribute your direct mail in as little as 72 hours! We have the largest printing facility in the industry, which puts us in the perfect position to produce high-quality mail that represents your dealership.
Since we complete every step of your direct mail campaign under one roof, you can count on an efficient turnaround time and a design that meets your standards.
Contact Epsilon Individual Automotive to Start Your Direct Mail Campaign!
With the right direct mail campaign, your dealership can expand its customer base and retention. If you’re beginning to search for a direct mail partner, you want one that caters to your needs and understands the automotive marketing industry.
Ready to start your next direct mail campaign? Contact Epsilon Individual Automotive today!
* https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
