Postcards are a direct mail marketing piece that can draw attention to your dealership services or specials. If you’re wondering, “Why are postcards good for marketing?,” the professionals at Epsilon Individual Automotive are here to provide answers!
Learn more about the effects of postcards and direct mail marketing below as well as how our team can help craft your next campaign.
The Benefits of Postcards
Direct mail marketing continues to be a beneficial form of automotive marketing. One of the ways you can deliver automotive marketing is through postcards, which are small, eye-catching pieces of direct mail.
Postcards can increase customer engagement and help customers remember your dealership for their automotive needs. In fact, postcards have a high response rate of 4.25%.*
Along with that high response rate, here are some additional benefits to postcards:
A Clear & Concise Message
Compared to other forms of direct mail, postcards leave just enough room for a clear and concise message. This makes it easier for your audience to find your CTA (call to action) and take the next steps to interact with your dealership.
Eye-Catching Design
Since postcards are not typically mailed inside an envelope, you have the opportunity to create an eye-catching design that draws your audience in. From bright colors to bolded letters, a purposeful design can intrigue your audience and encourage them to engage with your dealership.
Customized Content
Whether you are promoting a monthly special or sharing valuable information about your dealership, postcards allow for customized, personalized content. Epsilon Individual Automotive can help you direct your audience to a specific page on your website using a personal URL (PURL) or QR code.
Measurable & Affordable
As you plan your automotive marketing campaign, you want a strategy that yields tangible results and supports the growth of your dealership. Postcards are a measurable direct mail strategy, as you can calculate how many were sent out and how many responses you received. Postcards tend to be a more affordable direct mail piece, too.
How Can I Use Postcards to My Dealership’s Benefit?
When you partner with Epsilon Individual Automotive, we can oversee every step of your direct mail marketing campaign, including conceptualization, production, design, and tracking. Our automotive data solutions allow us to reach a targeted audience that is more likely to remember and engage with your dealership.
For example, our saturation marketing solution helps us deliver direct mail to every household within an established range of your dealership. By reaching such a large audience, your dealership becomes a widely known option for automotive services.
Let our team know if you have a specific special or design in mind for your postcards! Our in-house production studio means we can assemble a high-quality design you have approved. Plus, we can get your mail out faster since we take care of every step.
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Contact Epsilon Individual Automotive to Design Your Marketing Postcards!
Now that you’ve learned the benefits of postcard direct mail marketing, are you ready to start your next campaign? Contact Epsilon Individual Automotive today to learn more!
* https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
