8 Best Direct Mail Pieces for An Effective Mailer Campaign

Choices make the world go round, and your dealership has the chance to bring eyes to your inventory and services. As you decide on the many choices you can make with a direct mail campaign, finding the right touch may be easier than you think—and Epsilon Individual Automotive lends a helping hand when you need it most.

When you work with us, you’ll gain insight into a slew of strategies that reach your target audience at the right time. Let’s look at eight of the most popular direct mail pieces that can build an effective mailer campaign. Before you know it, you can reach new heights.

QR Codes

Woman scanning a QR code on direct mailQR codes act as digital bridges that effortlessly connect recipients to your brand’s online world. These versatile squares can whisk them away to your main website, a landing page specifically crafted for the campaign, or your social media channels, all with a quick scan from their smartphone. In doing so, customers can engage with your dealership on their terms.

Personalized URLs (PURLs)

PURLs unlock the power of personalization in direct mail campaigns. By creating unique landing pages for each recipient, you can craft a tailored experience that fosters deeper engagement. They can also be used to target specific offers or content based on the recipient’s demographics or purchase history, creating a more relevant and impactful interaction.

Customer Surveys

Tap into the minds of your valued customers by incorporating digital customer surveys within your direct mail pieces, like with a QR code. Customers can provide invaluable insights into their experience, preferences, and expectations. This direct line of communication demonstrates your customer-first approach—and it equips your team with actionable data to enhance the overall customer experience.

Special Offers

Whether it’s a tempting service center promotion or an enticing financing deal, integrating special codes within your mailers, redeemable both online and in-store, creates a cross-channel experience. This strategic approach not only incentivizes recipients to engage with your brand across multiple touchpoints but also allows you to track the effectiveness of your direct mail efforts.

Loyalty Programs

Direct mail plays a pivotal role in loyalty programs, which can act as a tangible touchpoint that reinforces customer relationships. You can tailor messages to resonate with existing customers to increase their engagement with your dealership—whether that’s in the form of a special discount or exclusive savings. This ultimately works to build more trust with every facet of your dealership.

Big Type & Big Images

Large, bold typography and eye-catching visuals are proven to captivate recipients and enhance message recall. Did you know that oversized text and images not only grab attention, but they also increase the perceived value of the mailer? In turn, this makes it more likely to be opened and read. As they say, go big or go home, and usher in new and existing customers.

Holiday Material

Direct mail with a holiday themeThe festive spirit of the holiday season isn’t exclusive to bustling malls and online giants. You can get ahead of the game by harnessing the power of holidays to boost engagement and sales through targeted direct mail campaigns. Showcasing festive greetings, special promotions, or exclusive discounts can connect with the customers on a personal level.

Call-to-Action (CTA)

Lastly, a compelling CTA is the driving force behind any successful direct mail campaign. Ensure your CTA is prominently displayed, using clear and concise language that leaves no room for ambiguity. It should be visually distinct, easily identifiable, and strategically placed to capture the recipient’s attention to guide the customer towards the desired action.

Epsilon Individual Automotive Helps You Build the Right Direct Mailer

By incorporating innovative strategies like QR codes, PURLs, personalized offers, and engaging visuals, you can create campaigns that not only capture attention but also drive tangible results. From enhancing customer loyalty to boosting holiday sales, direct mail offers a versatile platform to connect with your audience on a personal level and guide them through their automotive journey.

Ready to unlock the full potential of direct mail for your dealership? Epsilon Individual Automotive can help you with all of these tips and tricks—and much more. Contact us today to learn more about creating an effective mailer campaign.