You want your dealership to get noticed by your targeted buyers, right? Well, with the rise of marketing technologies, it’s more important than ever before to ensure that you’re choosing the right automotive advertising platform to help your dealership reach its goals.
Despite the advancements in automotive marketing technologies, one advertising method reigns supreme: direct mail. Luckily, the team at Epsilon Individual Automotive is here to help your team determine the automotive direct mail near Naperville, IL, that will boost response rates and deliver a solid return on investment.
To learn more about our automotive direct mail options and how we’ve rekindled success for thousands of dealerships across the country and beyond, let’s take a closer look at our marketing methodology.
Automotive Direct Mail near Naperville: Why It Works
Before we learn more about our approach to automotive marketing, let’s first discuss some of the reasons why direct mail can drive more business to your showroom.
Novelty
Customers appreciate businesses that are on the cutting edge. So, in addition to your online marketing efforts, focus part of your attention on filling your audience’s mailboxes with creative postcards and valuable offers that encourage them to engaging with your dealership.
Not only does this set your auto dealer apart from businesses that only utilize online marketing channels, but it also increases the number of leads you’ll generate from a single campaign.
Memorability
According to a study performed by the Canada Post, when presented with the same advertising message via digital and direct mail, “Participants’ recall was 70% higher if they were exposed to direct mail rather than a digital ad.”1
Despite the ease of use of online marketing advertisements, direct mail edges past digital simply because people respond better to and more easily remember print ads.
When your audience can more easily recall your advertisement and your brand, you’re one step closer to closing them as potential customers.
Customizability
The fact of the matter is that the advertisements you put in your audience’s mailboxes need to be tailored to fit their shopping habits, lifestyle, and more.
That’s why direct mail is the perfect option to choose for enhanced personalization. Ultimately, automotive direct mail is a blank slate onto which you can add information that’s mined from our team’s databases. That way, the mailer that arrives to your customers’ homes will be customized to speak direct to their needs.
In fact, they can even include stock photos of the exact model that your prospective lead may be preparing to trade in. At the end of the day, better personalization results in improved lead generation and customer satisfaction.
Our Automotive Direct Mail Options
Your dealership’s brand is unique, which is why it’s important that every detail of your marketing campaign imparts your company’s legacy, style, and mission to your customers.
To ensure that your mailers accurately reflect your business, our team of creative professionals works tirelessly to design a fully customized campaign.
As a result, you’ll make the most of your budget while also increasing your dealership’s opportunity for new business. Some of the automotive direct mail formats that we offer are as follows:
- Micro-sites
- PURLs (personalized URLs)
- Seasonal/holiday promotions
- Loyalty programs
- Financing mailers and more
If you have something different in mind, no problem! Our marketing professionals will assist you in fine tuning the details of your automotive direct mailers until they perfectly match your vision.
Automotive Direct Mail Near Naperville IL: Get Started Today!
At Epsilon Individual Automotive, we work around the clock to ensure that your dealership has what it needs to succeed. Thanks to our unwavering commitment to customized marketing and our focus on attention-to-detail for our clients, nothing will prevent your team from meeting its growth goals.
Start improving your dealership’s response rates and sales by harnessing the power of automotive direct mail. All you have to do is give us a call or send us an email today!
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