‘Data, Digital, Direct’: Our Method Explained

Data Marketing

To ensure that your dealership stands out to your customers, it’s essential to be equipped with a marketing strategy that utilizes the best of what the industry has to offer.

That’s why the team at Aspen Automotive has designed a methodology that covers every important aspect of a successful direct mail strategy: Data, Digital, Direct.

Of course, you’re probably wondering what those three pillars entail, so we’re here to give you a rundown of our proven marketing approach with this guide.

Thanks to our dedication to the unique needs of your business, you’ll design a marketing campaign with the lead-generating power you need to help your dealership thrive.

Data: The Power of Targeting

Target Audience First and foremost, our direct mail marketing methodology starts with accurate data. With the insights provided by a large supply of correct information, it’s easier to truly understand your ideal customer.

To deliver on the data needs of our clients, we’ve designed a collection of data-driven technologies that serve up detailed information about your targeted audience. That way, you can tailor your marketing message to speak to a particular demographic. Some of the data services we offer to dealerships include, but are not limited to:

Aspen Suredrive Data: identifies specific make, model, year, purchase date, auto style, and purchase type of your customer’s vehicles.

Real Time Credit Score Data: targets your audience based on credit information pulled from the top three credit bureaus.

Lease/Loan Enders: finds lease and/or loan enders in your market and provides details about credit scores, percentage of loan remaining, number of months remaining, or unrenewed auto loans.

By presenting our clients with a selection of exclusive, up-to-date data resources, you can feel confident that our team will assist you in engaging with the right customers at the right time.

Pairing Digital & Direct Mail

Direct Mail Personal URL (PURL) ProgramsBy teaming up two effective marketing methods, direct mail and digital, your business can create a powerhouse advertising strategy that grabs your customers’ attentions and converts your leads into loyal customers.

This perfect pairing combines tangibility (in the form of direct mail) and easy access (in the form of digital to make engaging with your targeted audience even easier.

Luckily, our professionals recognize the power of this marketing combination, which is why our second pillar of our methodology is digital.

With our multi-channel marketing technologies, you’ll increase your company’s ability to attract new clients through personalized content and user-friendly platforms.

Plus, digital technologies allow you to track the success of your direct mail campaign based of real-time metrics. A few of the effective digital technologies we offer to our clients are:

  • Micro-sites
  • IVR Touch-Tone Response
  • Personalized URLs
  • 800 lead-generating tracking numbers
  • Mobile Marketing and more

All in all, our long list of advanced marketing technologies speaks to our commitment to anticipating your customers’ needs so that you’ll have a solid ROI on your direct mail strategy.

Direct: The Key to Advertising Success

Reading Mail Finally, we round out our marketing approach with what has made us a leading marketing agency in the nation: direct mail.

As the foundation of our methodology, direct mail continues to prove itself as one of the most successful marketing methods in the industry. So, to draw from that success, we’ve designed custom automotive direct mail services to fit the needs of every dealership.

Why do we do this? Well, our marketers believe that every dealership is cut from a different cloth, which means that your direct mail campaign should be just as unique.

Regardless if you’re looking to target a specific audience or just want a sharp design that’ll spark the interest of your customers, we’ll work with you to craft the direct mailer that pushes strangers through your showroom doors.

Here are some of our most popular direct mail options:

  • Interactive Programs
  • Anniversary Direct Mail
  • Loan/Finance Promotions
  •  Saturation Direct Mail
  • OEM Programs and more

Once you’ve chosen the right direct mail format for your dealership, our designers and production managers get to work on the necessary steps to ensuring that your mailers reach your customers’ mailboxes in the right timeframe.

Learn More About Our Marketing Methods Today!

At Aspen Automotive, we strive to pair your business with a marketing plan that boosts your bottom line and positions your dealership as an industry leader.

So, if you’ve been wondering how you can help your company see an increase in revenue year after year, it’s time for you to speak with our experts. All you have to do is give us a call or reach out to us through email today!