At Aspen Automotive, we like to look ahead to the future of marketing. That’s why we already have our eyes on the horizon of direct mail’s potential and what is has to offer to dealerships and automotive businesses across the nation.
Well, direct mail marketing proves that it’s a true titan of advertising as it delivers strong projections for the upcoming years.
Of course, you’re probably eager to find out just what this effective strategy can do for you and your potential customers, so let’s take a look at some of the benefits and forecasts for the future of direct mail!
What is the Future of Direct Mail?
Let’s jump right into the details: according to a study performed by Statista1, the direct mail industry will rake in up to $10.9 billion by the year 2022.
In addition, B2C direct mail volume is expected to increase by nearly one percent from 2018 to 2020. What does that mean for your automotive company?
Well, due to this solid projection for the future of direct mail, it’s important to make sure that you incorporate a direct mail option into your dealership’s overall advertising campaign.
Not only does it boost the success of a digital strategy, but it also fills the need for more tangible marketing materials that your customers can easily access.
For example, one study revealed that up to 77 percent of millennials pay attention to direct mail advertising they receive in the mail. Plus, this generation of consumers is more likely to read their mail and tell others about it.2
Modern Applications for Direct Mail
To make the most of your direct mail marketing strategy, you want to incorporate your materials into a larger campaign that’s equipped with lots of easily accessible technologies.
In the future of direct mail, you can count on a number of industry advancements to take direct mail where it’s never gone before.
By using technologies, such as Augmented Reality, you can add another level of interest and audience engagement to your direct mail piece.
All your customers have to do is use their smartphone or another device to see a digital element that’s been laid onto the surface of your direct mailer.
Thanks to this innovative tool, you’ll create an interactive experience for your ideal customers, which thereby builds a solid connection between your business and your potential leads.
With the combined powers of direct mail and digital advertising, your dealership can create a memorable message for your readers and position itself as a thought-leader in the industry.
On top of that, the time you take to add an augmented reality aspect to your direct mailer will convince your audience that you’re committed to providing them with attention-to-detail and trustworthiness throughout the entirety of the time they spend searching for their next vehicle.
The result? A better bottom line and increased profit for your company year over year.
Learn More About the Future of Direct Mail Today!
Now that you know more about direct mail marketing’s outlook for the upcoming years, it’s time for you to team up your digital advertising campaign with this revenue-boosting marketing option. Well, doing exactly that is as simple as contacting the knowledgeable marketing professionals at Aspen Automotive.
With our help, you’ll reap the many benefits of this lead-generating marketing strategy and drive more traffic through the doors of your showroom. To get started, all you have to do is give us a call or send us an email today!