The best way to ensure that your business reaches its intended audience is to design a comprehensive automotive marketing strategy that utilizes the most effective techniques the industry has to offer.
Fortunately, the team at Aspen Automotive makes that simple for each and every one of our clients who’s looking for a way to improve your ROI on your advertising campaign.
From the first moment you begin working with our designers to the second you start reviewing the success of our data-driven campaign, our all-encompassing approach helps you engage your ideal customers, thereby stimulating company-wide growth.
Ready to take a look at how our methodology has resulted in measurable success for over 10,000 dealerships and other businesses? Let’s check out our four steps of automotive direct mail marketing.
Step 1: Automotive Direct Mail Design
First and foremost, having the expertise creativity of a squad of innovative designers is the key to making a direct mailer that stands out.
Well, our team strives to take a step beyond traditional automotive direct mail design by providing your business with customizable platforms, all of which can be customized to fit your dealership’s unique persona.
Depending on the message you want to send or action you’re encouraging your consumers to take, you’ll want to consider the direct mail format that’s best.
With the assistance of our creators, your dealership will be equipped with the direct mailer that engages your targeted audience with attention-grabbing graphics, bold colors, and concise calls-to-action.
Looking for some inspiration? Here are some of the most popular automotive direct mail options our clients incorporate into their marketing campaigns include, but aren’t limited to:
- Seasonal/Holiday Promotions
- Loyalty Promotions
- Interactive Programs
- OEM Programs and more
Step 2: Production
Now that you’ve designed the ideal direct mailer to enhance the performance of your automotive marketing strategy, it’s time to think about how you’ll make those designs come to life.
Luckily, we’ve paired our marketing agency with an in-hose, state-of-the-art production facility that’s equipped with the technology to print any type of direct mail materials.
From ink-jetting to folding to collating, and much more, our production team goes above and beyond to ensure that your mailers are printed and sorted properly so that they reach the correct addresses.
Plus, most projects can be designed, printed, and delivered to your customers within a 72-hour window. As a result, you’ll start reaping the benefits of a well-planned, highly targeted direct mail approach that boosts your business’s bottom line.
Step 3: Data-Driven Solutions
Think about it: rather than opening a piece of mail that’s generic, wouldn’t you be more encouraged to participate in a program if the message is personalized with your information? Well, that’s exactly why our auto marketing gurus turn to big data to take your direct mailer to the next level.
Thanks to our exclusive data resources, you’ll determine which individuals in your leads base could benefits from the particular program or promotion you’re offering. Let’s take a look:
Real Time Credit Score Data
If you’re looking to provide car buyers of a specific credit score bracket with special financing options or another special, consider opting for our Real Time Credit Score Data.
This database pulls information from all three credit bureaus so that you can focus on the individuals who are most likely to participate in your offer.
Aspen SureDrive Data
To target consumers that may be looking for a new vehicle, Aspen SureDrive Data accesses the specific make, model, year, purchase date, auto style, and purchase type of your audience’s current cars.
That way, you can send those customers announcements about new models and brochures that’ll help them learn more about the models in your showroom’s lineup.
Dealer Data Download
Accurate data is an essential of any solid auto marketing campaign. That’s why our exclusive Dealer Data Download service updates information in your company’s Dealer Management System and removes old records to ensure that your direct mail reaches the right customer at the right time.
Of course, those are just a selection of the data-driven solutions we present to our clients, so don’t forget to learn more about the other services we’ve whipped up!
Step 4: Technology
Last, but certainly not least, in our four steps of automotive direct mail marketing is technology. By incorporating our multi-channel marketing technologies into your advertising strategy, your professionals can use lead-generating services to increase traffic to your business and determine how your campaign performed.
For instance, personalized URLs (PURLs) add an additional, interactive dimension to your direct mail method that includes a convenient, customized web address for your customers.
All they have to do is visit the URL found on their direct mails, and your audience will have access to their service information, purchase history, and even videos that help them learn more about your dealership.
Not only does this act as a handy resource for your leads, but it also allows you to track the success of your auto marketing plan.
Simply compare the number of activated links to the number of direct mailers you sent, and you’ll have a better understanding of what your team did well and where you need to improve.
Learn More About Our Four Steps of Automotive Direct Mail Marketing!
At Aspen Automotive, we believe that our time-tested approach to automotive direct mail marketing is ideal for setting your dealership apart from the crowd and helping you boost business for your company.
So, if you’re ready to get started, our marketing professionals are here to assist throughout every step of our process—from design and production to data solutions and technology.
To learn more about how we’re capable of positioning your business as an industry leader, give us a call or send us an email today!
