Multichannel vs. omnichannel—what’s the difference between them? The team at Aspen Automotive will help you see what makes each of these marketing philosophies unique. While you engage with customers across many channels, how you do so is key. Understand the mindset, and you’ll know to leverage your marketing channels for maximum effect.
Is Omnichannel or Multichannel Marketing Better?
It depends on what your goals are as an enterprise, and what your goals are for each piece of marketing. Obviously, it makes sense to integrate whenever possible—to create a seamless experience for customers as they are guided to your website (and remarketed to, if necessary).
However, some elements of a marketing campaign simply won’t work together hand in glove. To use the earlier example, a billboard cannot possibly be tailored to appeal to every customer’s motives for doing business with you, and the various media they engage with online and in their mailboxes.
In other words, your campaign will depend on multichannel marketing—but it should strive to create an omnichannel experience whenever and wherever it makes sense to do so.
Let Aspen Automotive Build Your Omnichannel Experience
When you choose Aspen Automotive for your direct mail marketing, you’ll get the building blocks of an omnichannel marketing experience. With website links and scannable codes that lead your customers to your website, direct mail can be the first step in your omnichannel strategy.
Want to learn more about multichannel marketing vs. omnichannel marketing and explore interactive technologies at Aspen Automotive? Reach out to our team when you’re ready to get started.