When crafting your next marketing campaign, it helps to have a set of customers you’re interested in targeting. This can help you get a larger return on investment and ensure that you can measure your marketing campaign’s success.
Direct mail is a marketing method that allows you to target customers in several ways. Epsilon Individual Automotive’s direct mail experts are here to show you how direct mail can target customers below.
Are you interested in seeing what our direct mail campaigns can do for your automotive business? Reach out to the Epsilon Individual Automotive team.
Target Customers Based On Where They Live
One of the ways that direct mail can target customers is based on where they live. If you are looking to spread awareness of your dealership or highlight a current promotion on SUVs or sedans, letting as many people in one area know as possible may be the way to go. This is called Every Door Direct Mail (EDDM).
EDDM can allow you to target zip codes or specific neighborhoods you want to reach. You can choose the size mailer to send out to grab attention and ensure that everyone in a specific community or zip code knows what’s happening at your dealership. No particular names or mailing addresses are needed.
Target Customers Based On Demographics
Thanks to technology, dealerships and marketing agencies, including Epsilon Individual Automotive, can know more about their customers than ever before.
If you are interested in reaching out to customers within a certain household income or with specific family size, demographic data makes that possible. This is ideal for dealerships looking to move SUVs with plentiful seating or luxury vehicles.
Epsilon Individual Automotive has databases that provide our team with demographic data that allows us to craft a direct mail marketing campaign based on specific demographics you want to target. Different databases may provide different information to target many types of people with unique direct mail marketing campaigns.
Target Customers Based on Automotive History
Reaching out to customers who are planning to shop for their next ride soon is a great way to encourage a visit. Databases can provide this information, helping you find high-intent customers and convert them to sales.
Epsilon Individual Automotive has SureDrive Data, a database that collects information like a customer’s specific make, model, and purchase date. The Lease/Loan Enders database can tell us when someone’s lease or loan is close to ending, and they may be shopping for their next ride.
Our team will use that information to craft a direct mail marketing campaign targeting those specific customers. You can even narrow this further using information like vehicle preferences or shopping habit information we receive from other databases.
Learn More About How Direct Mail Can Target Your Customers Today
Targeted direct mail is a great way to bring attention to your dealership, whether you’re highlighting a current promotion or hoping to reach customers who are beginning to search for their next ride.
Speak with Epsilon Individual Automotive’s team to learn how targeted direct mail can work for your next automotive marketing campaign.
