Direct mail still stands out as one of the most effective marketing tools automotive businesses can use. This may surprise you, given the popularity of social media marketing, emails, and television advertisements; however, it seems that direct mail has kept.

Epsilon Individual Automotive highlights just five of the reasons you should still use direct mail as a sales tactic below.

Direct Mail Is Memorable

When you craft a direct mail piece, you have the opportunity to stand out. Direct mail can be brightly colored, bold, and even a different size than the standard white envelopes that Americans receive in the mail.

Photos can help attract even more attention, causing someone to pause and examine your direct mail piece first. You’ve got their attention!

Direct Mail Has a High Response Rate

When considering your next marketing campaign, you likely want one with a high response rate. Direct mail has an impressive response rate of around 9 percent for house lists and 4.9 percent for prospect lists.*

Oversized envelopes, an option when creating a direct mail piece, have the highest response rate of around 5 percent.* Larger envelopes stand out and are more memorable than your standard letter size.

Direct Mail Is Opened More Often than Emails

Direct mail is opened a lot more than emails. In fact, around 90 percent of direct mail gets opened compared to 20 to 30 percent of emails.* Opening a piece of mail requires more attention, and a potential customer comes with that attention.

It’s much harder to ignore a physical object in your hand than swiping away an email on your phone. Many people also enjoy receiving mail, including advertising.

Direct Mail Offers an Opportunity to be Personal

Direct mail campaigns combined with data allow you to be personal. Your direct mail campaigns can address the person by name or include information on the type of vehicle they’re looking for based on what your data has told you.

Adding QR Codes or Personalized URLs (PURLs) can link your lead to a webpage with information personalized to their needs.

Epsilon Individual Automotive has several databases that provide demographic and automotive data so, which allows us to create a more personalized marketing campaign.

Direct Mail Sticks Around for A While

One of the unique attributes of direct mail, in comparison to emails or advertisements on social media, is that it sticks around. On average, direct mail advertising is kept around a home for 17 days!*

That gives a potential customer plenty of opportunities to return to the direct mail piece, read it again, and then take action. It even helps other household members learn about the advertisement. Roommates, spouses, and even friends have a chance to glance at your direct mail piece and become customers.

Learn More About What Direct Mail Can Do for Your Automotive Business Today

Direct mail is a versatile marketing option for automotive businesses. If you’d like to learn more about how direct mail can work for your next marketing campaign, reach out to the team at Epsilon Individual Automotive.