Direct mail is an effective marketing tool to help dealerships market their services and vehicles. If you’re hoping to increase your vehicle sales, the right direct mail campaign can make it happen.

Epsilon Individual Automotive has highlighted three ways direct mail can increase vehicle sales. Take a look below and when you’re ready to begin your next automotive direct mail campaign, contact the experts at Aspen Automotive.

Direct Mail Can Raise Awareness

Direct mail marketing can raise awareness of your dealership. When you send out direct mail pieces, you’re reminding potential customers that your dealership is there. This is a great option if you want to make an entire neighborhood aware of your dealership or remind customers to encourage shopping.

If you’re looking to sell more vehicles, this can be an opportunity to highlight models that are a priority to sell or let customers know about a promotion that will help boost sales.

Part of raising awareness can include ensuring that your direct mail piece is eye-catching. Choosing the right size, colors, and images can help your direct mail stand out against the mail Americans receive every day.

Use Data to Reach Leads Potentially Shopping for Vehicles

The right data can help you reach customers who are more likely to purchase or lease vehicles. You can then tailor your direct mail campaign to those customers, highlighting trade-in offers with the purchase of a new car.

Epsilon Individual Automotive has a collection of databases, including Lease/Loan Enders, which informs you which buyers are at the end of their loan or lease. SureDrive Data can let you know what vehicle they’re driving, including the make and model. You can target these customers with a direct mail marketing campaign, highlighting vehicles similar to the ones a customer or group of customers have previously purchased.

Other databases provide information on credit scores and demographic data to help you craft a direct mail marketing campaign that focuses on customers you want to connect with.

Personalize Your Direct Mail Pieces

Personalization is another way that your direct mail pieces can help you increase vehicle sales. Including a customer’s name and highlighting their needs can create a more personal relationship between you and your potential lead. Data like demographics can help you create these direct mail pieces.

You can even include interactive components to your direct mail, including personalized touches. Personalized URLs (PURLs) and QR Codes can lead customers to your website, where they can interact with a webpage specifically designed for them.

Your page may be dedicated to new SUVs or current SUV specials, if someone is an SUV driver. You could also include test drive incentives and other helpful information to encourage a customer to visit your dealership.

Learn More About How Direct Mail Can Increase Vehicle Sales

The right direct mail campaign can help your dealership thrive and reach its sales goals. The team of direct mail experts at Epsilon Individual Automotive can craft an automotive direct mail campaign that helps increase your car sales. Contact us to get started today.