Touchpoints facilitate interactions between your business and your customers. Along with solidifying your brand and providing essential information, touchpoints can encourage action.
At Epsilon Individual Automotive, we can help you use touchpoints on your direct mail to increase your response rate. Learn more about our direct mail resources below.
How Can I Increase Response Rates with Direct Mail Touchpoints?
Direct mail touchpoints help your audience learn more about your brand. By providing direct, personalized information, you can more easily attract people to your business.
For many individuals, over five touchpoints are needed before a sale is closed. You can use your direct mail touchpoints to consistently provide services that your audience needs.
Here are some ways you can improve response rate with direct mail touchpoints:
Think About the Buyer’s Journey
Before you begin your direct mail campaign, put yourself in your customers’ shoes. Think about the steps you would take to make a similar purchase. What information are you looking for? What kind of business would be more likely to catch your attention?
Answering these questions can help you better use touchpoints that drive your audience to take action.
Personalize Your Touchpoints
By sending personalized mail, your audience is more likely to engage with your business. Epsilon Individual Automotive can help achieve this with our data solutions, such as SureDrive Data. This provides information about your customers’ past vehicle purchases, so you have an idea of what they need.
Then, combined with interactive Personal URLs (PURLs) and QR codes, you can better direct them to the right services.
Timing Your Direct Mail
As mentioned, most consumers will need multiple touchpoints before a sale. Timing your interactions with your customers can make a big difference. Sending personalized mail or brand awareness messages before a purchase helps you solidify your business.
Once a purchase is made, you can continue to send direct mail touchpoints that will keep your customers coming back.
Working with Epsilon Individual Automotive to Improve Response Rates
At Epsilon Individual Automotive, you’ll work with a team of professionals who oversee every part of your direct mail marketing campaign. This includes the design of your mail, thanks to our state-of-the-art in-house production studio. We can ensure high-quality mail that matches the design you need.
Using our automotive data solutions in tandem with our production studio, we can quickly and efficiently direct purposeful marketing mail. In fact, we deliver most of our projects to the post office within 72 hours of receiving the approved design. That means your customers interact with your business sooner, and you can keep them updated on all your latest services and specials.
Learn More About Increasing Response Rates with Direct Mail Touchpoints
The marketing professionals at Epsilon Individual Automotive are proud to help you drive business with direct mail marketing campaigns. By using the right kind of touchpoints on your direct mail, we can help establish your dealership and increase response rates.
Contact our team today to learn more about direct mail marketing and touchpoints!
